| Miguel Caballero: Marketing Strategy of Colombian Bulletproof Fashion Brand JU Ahmed, T Tarannum, A Ahmed, KP Mim FIIB Business Review 10 (2), 102-113, 2021 | 8* | 2021 |
| Barbie in a Wheelchair: Mattel's Respect to Customer Voice - , 2020 SI JU Ahmed, AT Ananya, KP Mim, A Ahmed FIIB Business Review 3 (9 issue), 181-186, 2020 | 6* | 2020 |
| Last-Mile Drone Delivery: Is Wing's Business Model Sustainable? JU Ahmed, QT Islam, S Islam, A Ahmed, KP Mim SAGE Publications: SAGE Business Cases Originals, 2022 | 2 | 2022 |
| Lifeline Express: Hospital Train in Rural India KPM JU Ahmed, S Siddiqui, A Ahmed Emerging Economies Cases Journal, 2021 | 2* | 2021 |
| Rescuing Childhood: What India's NGO Leaders Can Learn From Bachpan Bachao Andolan JU Ahmed, T Mazid, A Ahmed, KP Mim, MM Khan SAGE Publications: SAGE Business Cases Originals, 2022 | | 2022 |
| Luxeria: Nigeria’s Premium Brand of Wine and Spirits JU Ahmed, T Tarannum, AR Faroque, A Ahmed, K PushpitaMim SAGE Publications: SAGE Business Cases Originals, 2021 | | 2021 |
