| Psychological empowerment on social media: who are the empowered users? Z Li Public Relations Review 42 (1), 49-59, 2016 | 164 | 2016 |
| Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data YG Ji, ZF Chen, W Tao, ZC Li Public relations review 45 (1), 88-103, 2019 | 122 | 2019 |
| Twitter as a social actor: How consumers evaluate brands differently on Twitter based on relationship norms Z Li, C Li Computers in Human Behavior 39, 187-196, 2014 | 84 | 2014 |
| Tweet or “re-tweet”? An experiment of message strategy and interactivity on Twitter Z Li, C Li Internet Research 24 (5), 648-667, 2014 | 69 | 2014 |
| Relationship maintenance on Twitter: implications from loyalty leaders Z Li Journal of Communication Management 19 (2), 184-202, 2015 | 30 | 2015 |
| When the relationships fail: A microperspective on consumer responses to service failure ZC Li, D Stacks Journal of Public Relations Research 29 (4), 158-175, 2017 | 29 | 2017 |
| Media effects. DW Stacks, Z Li, C Spaulding International Encyclopedia of Social and Behavioral Sciences, 2nd Ed., 2015 | 26 | 2015 |
| From power to punishment: consumer empowerment and online complaining behaviors Z Li Internet Research 29 (6), 1324-1343, 2019 | 24 | 2019 |
| A picture is worth a thousand words: Chinese college students’ self-presentation on social networking sites. Q Yang, Z Li Journal of Communication Media Studies 6 (1), 70-94, 2014 | 24 | 2014 |
| Public responses to nonprofit social media messages: The roles of message features and cause involvement W Tao, ZC Li, ZF Chen, YG Ji Public relations review 47 (2), 102038, 2021 | 23 | 2021 |
| Lessening the hazards of Florida red tides: A common sense approach P Hoagland, B Kirkpatrick, D Jin, G Kirkpatrick, LE Fleming, SG Ullmann, ... Frontiers in Marine Science 7, 538, 2020 | 18 | 2020 |
| Risk in daily newspaper coverage of red tide blooms in Southwest Florida Z Li, B Garrison, SG Ullmann, B Kirkpatrick, LE Fleming, P Hoagland Applied Environmental Education & Communication 14 (3), 167-177, 2015 | 13 | 2015 |
| The price of good friendships: Examining the roles of relationship norms and perceived controllability in service failure encounters ZC Li, W Tao, L Wu International Journal of Business Communication 60 (1), 105-129, 2023 | 11 | 2023 |
| Engaging your feelings: Emotion contagion and public engagement on nonprofit organizations’ Facebook sites ZC Li, YG Ji, W Tao, ZF Chen Nonprofit and Voluntary Sector Quarterly 51 (6), 1281-1303, 2022 | 11 | 2022 |
| Examining the joint impact of relationship norms and service failure severity on consumer responses Z Li, W Tao, L Wu Journal of Public Relations Research 32 (1-2), 76-91, 2020 | 9 | 2020 |
| Social Media as A Relationship Strategy: Twitter’s Impact on Enhancing Brand Loyalty Z Li University of Miami, 2012 | 9 | 2012 |
| Communication from a federal agency: A case study of social media use and policy B Garrison, Z Li Public Relations Division, National Communication Association annual conference, 2014 | 7 | 2014 |
| A great leap: Bridging a new media era of organization-public relationships. Z Li, DW Stacks Public Relations and Social Media for the Curious: Why Study Public …, 2014 | 7 | 2014 |
| Does power make us mean? An investigation of empowerment and revenge behaviors in the cyberspace Z Li University of Miami, 2015 | 6 | 2015 |
| Research and evaluation in strategic communication YG Ji, ZF Chen, ZC Li, DW Stacks The handbook of strategic communication, 360, 2021 | 4 | 2021 |
