Nadia Abou Nabout
Nadia Abou Nabout
Professor of Interactive Marketing & Social Media, WU Vienna University of Economics and Business
wu.ac.at üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
The return on quality improvements in search engine marketing
N Abou Nabout, B Skiera
Working Paper, Goethe University Frankfurt, 2011
672011
Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
B Skiera, N Abou Nabout
Marketing Science 32 (2), 213-220, 2013
552013
An analysis of the profitability of fee-based compensation plans for search engine marketing
N Abou Nabout, B Skiera, T Stepanchuk, E Gerstmeier
International Journal of Research in Marketing 29 (1), 68-80, 2012
472012
Empirical generalizations in search engine advertising
N Abou Nabout, M Lilienthal, B Skiera
Journal of Retailing 90 (2), 206-216, 2014
332014
A novel approach for bidding on keywords in newly set-up search advertising campaigns
N Abou Nabout
European Journal of Marketing, 2015
202015
Cross-channel real-time response analysis
B Funk, N Abou Nabout
Programmatic Advertising, 141-151, 2016
62016
Brand bidding in paid search: Just cannibalizing or increasing profit
N Abou Nabout, B Skiera
Proceedings of the 42st Conference of the European Marketing Academy (EMAC), 2013
52013
The risk of programmatic advertising: Effects of website quality on advertising effectiveness
E Shehu, N Abou Nabout, M Clement
International Journal of Research in Marketing, 2020
42020
An Analysis of the Profitability of Even Pacing in Real-Time Bidding
M Heise, N Abou Nabout, B Skiera
Work. Pap. Goethe Univ., 2016
32016
Echtzeithandel von Werbung im Real-Time-Advertising
S Hristev, N Abou Nabout
Dialogmarketing Perspektiven 2013/2014, 243-260, 2014
32014
Context information increases revenue in ad auctions: Evidence from a policy change
S Ada, NA Nabout, EMD Feit
arXiv preprint arXiv:2012.00840, 2020
22020
A bidding decision support system for profitable search engine marketing
B Skiera, N Abou Nabout
Working Paper, Goethe University Frankfurt, 2011
22011
Context information increases revenue in ad auctions: Evidence from a policy change
N Abou Nabout, EMD Feit
arXiv. org Papers, 2020
2020
Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards
N Abou Nabout, S Ada
The Routledge Companion to Strategic Marketing, 449-465, 2020
2020
Current Trends in Digital Marketing
E Shehu, N Abou Nabout
Proceedings of the European Marketing Academy 49, 62468, 2020
2020
Longtail versus Premium Advertising: Does it Hurt
E Shehu, N Abou Nabout, M Clement
44th Annual European Marketing Academy Conference, 2015
2015
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
B Skiera, N Abou Nabout, E Gerstmeier, T Stepanchuk
2014
Rechnet sich Brand Bidding?
N Abou Nabout, B Skiera
Absatzwirtschaft 56 (4), 36-39, 2013
2013
Gewinnmaximales Suchmaschinenmarketing
B Skiera, N Abou Nabout
2013
Optimal search engine marketing
N Abou Nabout
Kovač, 2012
2012
Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.
Makaleler 1–20