| What marketers need to know about non-fungible tokens (NFTs) R Chohan, J Paschen Business Horizons 66 (1), 43-50, 2021 | 91 | 2021 |
| NFT marketing: How marketers can use nonfungible tokens in their campaigns R Chohan, J Paschen Business Horizons 66 (1), 43-50, 2023 | 86 | 2023 |
| What Makes the Difference? Employee Social-Media Brand Engagement S Duncan, R Chohan, JJ Ferreira Journal of Business and Industrial Marketing, 2019 | 41 | 2019 |
| Understanding the role of emotion in viral marketing R Chohan | 8 | 2013 |
| Agency theory in marketing: 27 years on R Chohan Journal of Strategic Marketing 31 (4), 767-793, 2023 | 7 | 2023 |
| Perspectives: client–agency opportunism: how does it happen and what can we do about it? R Chohan, R Watson, L Pitt International Journal of Advertising 38 (8), 1303-1312, 2019 | 7 | 2019 |
| Opportunistic behavior in industrial marketing relationships R Chohan Luleå University of Technology, 2020 | 5 | 2020 |
| British Food Journal: gaining global ground K Chipp, R Chohan, C Ferreira, A Ringas British Food Journal 118 (1), 2-8, 2016 | 5 | 2016 |
| The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis C Ferreira, J Robertson, R Chohan, L Pitt, T Foster Journal of Service Theory and Practice 33 (2), 309-327, 2023 | 3 | 2023 |
| Agency theory in marketing: an abstract R Chohan Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 3 | 2019 |
| Sports fandom in the metaverse: marketing implications and research agenda R Chohan, E Schmidt-Devlin Marketing Letters 35 (1), 1-14, 2024 | 2 | 2024 |
| Fixing fake news: Understanding and managing the marketer-consumer information echosystem P Berthon, R Chohan, E Pehlivan, T Rabinovich Business Horizons 65 (6), 729-738, 2022 | 2 | 2022 |
| The Viral Marketing Process: Identifying the Key Drivers of Viral Success in Emerging Markets E Botha, R Chohan, M Karam, E Ogbonna, K Payne, O Matthews The 2018 Annual Conference of the Emerging Markets Conference Board, 46, 2018 | 2 | 2018 |
| Ex-Ante and Ex-Post Opportunism in Principal-Professional Marketing Relationships: A conceptual perspective and research propositions R Chohan Journal of Strategic Marketing, 2020 | 1 | 2020 |
| The effect of narrative believability on persuasiveness and purchase intention: An abstract ML Cassar, A Caruana, J Konietzny, R Chohan Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Conversion Theory in Marketing MRP Villanueva, R Chohan Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| The Writing Is on the Wall: Using Computerized Text Analysis to Predict Customers’ Evaluation of Their Service Experience: An Abstract C Ferreira, J Robertson, R Chohan, C Pitt Academy of Marketing Science Annual Conference, 375-376, 2022 | | 2022 |
| Candibod: building an online fitness brand through Instagram communities in the southern hemisphere R Chohan, M Reyneke, C Barnardo The Case For Women, 1-21, 2021 | | 2021 |
| The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract M Kaplan, R Chohan, D Rosenstein, M Drummond Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
