Ron Berman
Ron Berman
Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
wharton.upenn.edu üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
The Role of Search Engine Optimization in Search Marketing
R Berman, Z Katona
Marketing Science 32 (4), 644-651, 2013
1922013
Startup genome report extra: Premature scaling
M Marmer, BL Herrmann, E Dogrultan, R Berman, C Eesley, S Blank
Startup Genome 10, 1-56, 2011
1822011
Beyond the last touch: Attribution in online advertising
R Berman
Marketing Science 37 (5), 771-792, 2018
952018
Start-up Genome Report 01. A New Framework for Understanding why Start-Ups Succeed.
M Marmer, BL Herrmann, R Berman
89*2011
The global startup ecosystem ranking 2015
BL Herrmann, JF Gauthier, D Holtschke, R Berman, M Marmer
https://startup-ecosystem. compass. co/ser2015/, retrieved March 28, 2016, 2015
67*2015
Provable unlinkability against traffic analysis
R Berman, A Fiat, A Ta-Shma
Financial Cryptography, 266-280, 2004
592004
The startup ecosystem report 2012
M Marmer, BL Herrmann, E Dogrultan, R Berman, C Eesley, S Blank
Startup Genome, 2012
312012
A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ...
Proceedings of the National Academy of Sciences 118 (20), 2021
192021
A Tale of Two Twitterspheres: Microblogging During and After the 2016 Primary and Presidential Debates
R Berman, S Melumad, C Humphrey, RJ Meyer
Journal of Marketing Research 56 (6), 895-917, 2019
18*2019
Curation Algorithms and Filter Bubbles in Social Networks
R Berman, Z Katona
Marketing Science 39 (2), 285-457, 2020
152020
Test & Roll: Profit-Maximizing A/B Tests
EMD Feit, R Berman
Marketing Science 38 (6), 1038-1058, 2019
14*2019
p-Hacking and false discovery in A/B testing
R Berman, L Pekelis, A Scott, C Van den Bulte
SSRN 3204791, 2018
132018
Principal Stratification for Advertising Experiments
R Berman, EMD Feit
arXiv preprint arXiv:1911.08438, 2019
6*2019
Provable unlinkability against traffic analysis with low message overhead
R Berman, A Fiat, M Gomułkiewicz, M Klonowski, M Kutyłowski, ...
Journal of Cryptology 28 (3), 623-640, 2015
62015
Advertising conversion attribution
A Saldanha, R Berman, K Vummarao
US Patent 8,775,248, 2014
52014
Advertising Conversion Attribution
A Saldanha, R Berman, K Vummarao
US Patent App. 14/325,345, 2014
42014
Entrepreneur’s Knowledge, Firm Survival and the Normalized Burn Rate
R Berman, P Hernández-Lagos
4*
The Value of Descriptive Analytics: Evidence from Online Retailers
R Berman, A Israeli
Harvard Business School Marketing Unit Working Paper, 2020
3*2020
Price Manipulation in Peer-to-Peer Markets and the Sharing Economy
V Pavlov, R Berman
Available at SSRN 3468447, 2019
3*2019
Naive analytics equilibrium
R Berman, Y Heller
arXiv preprint arXiv:2010.15810, 2020
12020
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Makaleler 1–20