Marketing communication drivers of adoption timing of a new e-service among existing customers R Prins, PC Verhoef Journal of Marketing 71 (2), 169-183, 2007 | 245 | 2007 |
Partner selection in B2B information service markets S Wuyts, PC Verhoef, R Prins International Journal of Research in Marketing 26 (1), 41-51, 2009 | 95 | 2009 |
The impact of adoption timing on new service usage and early disadoption R Prins, PC Verhoef, PH Franses International Journal of Research in Marketing 26 (4), 304-313, 2009 | 60 | 2009 |
Choosing your charity: The importance of value congruence in two-stage donation choices M van Dijk, H Van Herk, R Prins Journal of Business Research 105, 283-292, 2019 | 38 | 2019 |
Modeling consumer adoption and usage of value-added mobile services R Prins Erasmus University Rotterdam - ERIM, 2008 | 15 | 2008 |
Adoptie van nieuwe diensten R Prins Overzicht van de nieuwste onderzoeksontwikkelingen, 2008 | 1 | 2008 |
Selectie van Marktonderzoekbureau: Van Shortlist naar Keuze PC Verhoef, S Wuyts, R Prins Clou 24, 38-39, 2006 | | 2006 |