Meltem Kiygi Calli
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Social media and higher education: An international perspective
M Bartosik-Purgat, N Filimon, M Kiygi-Calli
Economics and Sociology, 2017, vol. 10, núm. 1, p. 181-191, 2017
242017
The effectiveness of high-frequency direct-response commercials
M Kiygi-Calli, M Weverbergh, PH Franses
International Journal of Research in Marketing 29 (1), 98-109, 2012
102012
The Effects Of Brands' Posts on Social Media: Conceptual Framework and Application Method (Markalarin Sosyal Medyada Yaptiklari Paylaşimlarin Etkileri: Kavramsal Çerçeve Ve …
A Onden, M Kiygi-Calli
Research Journal of Business and Management 5 (3), 238-250, 2018
52018
Forecasting newspaper demand with censored regression
M Kiygi-Calli, M Weverbergh
journal of the Operational Research Society 60 (7), 944-951, 2009
52009
Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?
M Kiygi-Calli, M Weverbergh, PH Franses
International Journal of Forecasting 33 (1), 90-101, 2017
42017
Analysis of Customers’ Complaints to Brands’ Social Media Help Desk Accounts: A Study on High Technology Products (Markaların Sosyal Medya Yardım Masası Hesaplarına Yapılan …
A Önden, M Kiygi-Calli
Journal of Business Research-Turk 10 (4), 554-574, 2018
2*2018
Brand crisis in social media: case study using sentiment analysis (Sosyal Medya’da Marka Krizleri: Duygu Analizi Yöntemi İle Vaka İncelemesi)
A Onden, M Kiygi-Calli, E Yolbulan-Okan
Journal of Management Marketing and Logistics 5 (3), 246-254, 2018
22018
Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products (Ürün Tercihlerini Etkileyen Ambalaj …
MK Calli, S Kilic
Business and Economics Research Journal 10 (1), 259-276, 2019
1*2019
Corporate Social Responsibility in Packaging: Environmental and Social Issues
M Kiygi-Calli
Ethics, Social Responsibility and Sustainability in Marketing, 129-144, 2019
12019
The Mystique of Luxury Products
M Kiygi-Calli
Marketing Management in Turkey, 431, 2018
12018
Forecasting time-varying arrivals: Impact of direct response advertising on call center performance
M Kiygi-Calli, M Weverbergh, PH Franses
Journal of Business Research 131, 227-240, 2021
2021
The Effects of Innovative Product Features on Consumers’ Attitudes: A Study on Social Media Posts
A ÖNDEN, MK ÇALLI
AJIT-e 10 (36), 53, 2019
2019
The Effects of Innovative Product Features on Consumers’ Attitudes: A Study on Social Media Posts (İnovatif Ürün Özelliklerinin Tüketicilerin Tutumları Üzerindeki Etkileri …
A Onden, M Kıygı-Calli
AJIT-e: Online Academic Journal of Information Technology 10 (36), 53-72, 2019
2019
Understanding the Sectoral Innovation Trends in Turkey
S Çetinkaya, M Kıygı-Calli, HP Ömer
IRDITECH 2018 ULUSLARARASI AR-GE, İNOVASYON VE TEKNOLOJİ YÖNETİMİ KONGRESİ …, 2018
2018
How Small and Medium-sized Enterprises (SMEs) Can be Competitive: An Environmental Approach
MS Ensari, M Kiygi-Calli
LIT Verlag Münster, 2017
2017
Small/Medium Size Enterprises and Their Suppliers: Focus on Their Relationships
M Kıygı-Calli
How SMEs Can be Competitive? An Environmental Approach, 2017
2017
How SMEs Can be Competitive? An Environmental Approach
S Ensari, M Kiygi-Calli
2017
A new Approach in Marketing: Entrepreneurial Marketing (Pazarlamada Yeni Bir Yaklaşım: Girişimsel Pazarlama)
M Kiygi-Calli
Journal of Finance Letters, 175-194, 2017
2017
Where To Present the Advertisement in a Block?
M Kiygi-Calli
Journal of Management Marketing and Logistics 3 (3), 205-219, 2016
2016
Gender Differences in Perception of Macroeconomic Indicators
D Teker, M Kiygi-Calli
Journal of Research in Business, Economics and Management 4 (3), 416-425, 2015
2015
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Makaleler 1–20