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Raoul V. Kübler
Raoul V. Kübler
Marketing Center Münster, University of Münster
Bestätigte E-Mail-Adresse bei uni-muenster.de - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The Role of the Partner Brand’s Social Media Power in Brand Alliances
AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau
Journal of Marketing 82 (3), 25-44, 2018
872018
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, KH Pauwels
Journal of Interactive Marketing 50, 136-155, 2020
642020
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, K Pauwels
Journal of Interactive Marketing, 1-20, 2019
642019
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
R Kübler, K Pauwels, G Yildirim, T Fandrich
Journal of Marketing 82 (5), 20-44, 2018
642018
Battle of the brand fans: Impact of brand attack and defense on social media
BE Ilhan, RV Kübler, KH Pauwels
Journal of Interactive Marketing 43, 33-51, 2018
552018
Faking or convincing: Why do some advertising campaigns win creativity awards?
RV Kübler, D Proppe
Business research 5 (1), 60-81, 2012
402012
The impact of value-related crises on price and product-performance elasticities
RV Kübler, M Langmaack, S Albers, WD Hoyer
Journal of the Academy of Marketing Science 48, 776-794, 2020
182020
Content valuation strategies for digital subscription platforms
R Kübler, R Seifert, M Kandziora
Journal of cultural economics 45 (2), 295-326, 2021
162021
Machine learning and big data
RV Kübler, JE Wieringa, KH Pauwels
Advanced methods for modeling markets, 631-670, 2017
122017
The impact of product recall communication on brand image, brand attitude and perceived product quality
RV Kübler, S Albers
Brand Attitude and Perceived Product Quality (May 16, 2012), 2012
62012
Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads
B Ilhan, K Pauwels, R Kübler
MSI Working Paper Series, 2016
52016
Communication behavior of companies in product recalls without customer identification information
RV Kübler, S Albers
Marketing-Journal of Research and Management 6 (1), 19-30, 2010
52010
Best/Worst Scaling
RV Kübler
Methodik der empirischen Forschung, 2012
32012
The Impact of the COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research
K Karniouchina, K Sarangee, C Theokary, R Kübler
Service Science, 2022
22022
How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis
R Kübler, K Pauwels, K Manke
Available at SSRN 3661846, 2020
22020
Apps Appeal: Where in the World Are Consumers Sensitive to Price, Ratings and Product Characteristics?
T Fandrich, R Kübler, K Pauwels
Ratings and Product Characteristics, 2013
12013
Essays on Corporate CommunicationEmpirical Applications to Product Recall Communication and Advertising Creativity
R Kübler
12012
The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse: Framework, Empirical Probes, and Research Roadmap
T Hennig-Thurau, N Aliman, A Herting, G Cziehso, R Kübler, M Linder
Empirical Probes, and Research Roadmap (April 21, 2022), 2022
2022
Correction to: Content valuation strategies for digital subscription platforms
K Raoul, S Rouven, M Kandziora
Journal of Cultural Economics 45 (2), 327-327, 2021
2021
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
R Kübler, K Pauwels
NIM Marketing Intelligence Review 13 (1), 30-35, 2021
2021
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