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Raoul V. Kübler
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The Role of the Partner Brand’s Social Media Power in Brand Alliances
AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau
Journal of Marketing 82 (3), 25-44, 2018
1452018
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, KH Pauwels
Journal of Interactive Marketing 50, 136-155, 2020
1102020
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
RV Kübler, A Colicev, K Pauwels
Journal of Interactive Marketing, 1-20, 2019
1102019
App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
R Kübler, K Pauwels, G Yildirim, T Fandrich
Journal of Marketing 82 (5), 20-44, 2018
972018
Social interactions in the metaverse: Framework, initial evidence, and research roadmap
T Hennig-Thurau, DN Aliman, AM Herting, GP Cziehso, M Linder, ...
Journal of the Academy of Marketing Science 51 (4), 889-913, 2023
962023
Battle of the brand fans: Impact of brand attack and defense on social media
BE Ilhan, RV Kübler, KH Pauwels
Journal of Interactive Marketing 43 (1), 33-51, 2018
882018
Faking or convincing: Why do some advertising campaigns win creativity awards?
RV Kübler, D Proppe
Business Research 5, 60-81, 2012
512012
Content valuation strategies for digital subscription platforms
R Kübler, R Seifert, M Kandziora
Journal of cultural economics 45, 295-326, 2021
412021
The impact of value-related crises on price and product-performance elasticities
RV Kübler, M Langmaack, S Albers, WD Hoyer
Journal of the Academy of Marketing Science 48, 776-794, 2020
302020
The Impact of the COVID-19 pandemic on restaurant resilience: Lessons, generalizations, and ideas for future research
K Karniouchina, K Sarangee, C Theokary, R Kübler
Service Science 14 (2), 121-138, 2022
162022
Machine learning and big data
RV Kübler, JE Wieringa, KH Pauwels
Advanced methods for modeling markets, 631-670, 2017
152017
The value of real-time multisensory social interactions in the virtual-reality metaverse: Framework, empirical probes, and research roadmap
T Hennig-Thurau, N Aliman, A Herting, G Cziehso, R Kübler, M Linder
Empirical Probes, and Research Roadmap (July 1, 2022), 2022
122022
How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis
R Kübler, K Pauwels, K Manke
Available at SSRN 3661846, 2020
82020
The impact of product recall communication on brand image, brand attitude and perceived product quality
RV Kübler, S Albers
Brand Attitude and Perceived Product Quality (May 16, 2012), 2012
72012
Communication behavior of companies in product recalls without customer identification information
RV Kübler, S Albers
Marketing-Journal of Research and Management 6 (1), 19-30, 2010
62010
Applied Marketing Analytics Using R
G Yildirim, RV Kübler
SAGE Publications Ltd 1, 392, 2023
52023
Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads
B Ilhan, K Pauwels, R Kübler
MSI Working Paper Series, 2016
52016
The effect of review images on review helpfulness: A contingency approach
RV Kübler, L Lobschat, L Welke, H van der Meij
Journal of Retailing, 2023
32023
Best/Worst Scaling
RV Kübler
Methodik der empirischen Forschung, 2012
32012
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
R Kübler, K Pauwels
NIM Marketing Intelligence Review 13 (1), 30-35, 2021
12021
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