| The Role of the Partner Brand’s Social Media Power in Brand Alliances AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau Journal of Marketing 82 (3), 25-44, 2018 | 87 | 2018 |
| Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? RV Kübler, A Colicev, KH Pauwels Journal of Interactive Marketing 50, 136-155, 2020 | 64 | 2020 |
| Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? RV Kübler, A Colicev, K Pauwels Journal of Interactive Marketing, 1-20, 2019 | 64 | 2019 |
| App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? R Kübler, K Pauwels, G Yildirim, T Fandrich Journal of Marketing 82 (5), 20-44, 2018 | 64 | 2018 |
| Battle of the brand fans: Impact of brand attack and defense on social media BE Ilhan, RV Kübler, KH Pauwels Journal of Interactive Marketing 43, 33-51, 2018 | 55 | 2018 |
| Faking or convincing: Why do some advertising campaigns win creativity awards? RV Kübler, D Proppe Business research 5 (1), 60-81, 2012 | 40 | 2012 |
| The impact of value-related crises on price and product-performance elasticities RV Kübler, M Langmaack, S Albers, WD Hoyer Journal of the Academy of Marketing Science 48, 776-794, 2020 | 18 | 2020 |
| Content valuation strategies for digital subscription platforms R Kübler, R Seifert, M Kandziora Journal of cultural economics 45 (2), 295-326, 2021 | 16 | 2021 |
| Machine learning and big data RV Kübler, JE Wieringa, KH Pauwels Advanced methods for modeling markets, 631-670, 2017 | 12 | 2017 |
| The impact of product recall communication on brand image, brand attitude and perceived product quality RV Kübler, S Albers Brand Attitude and Perceived Product Quality (May 16, 2012), 2012 | 6 | 2012 |
| Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads B Ilhan, K Pauwels, R Kübler MSI Working Paper Series, 2016 | 5 | 2016 |
| Communication behavior of companies in product recalls without customer identification information RV Kübler, S Albers Marketing-Journal of Research and Management 6 (1), 19-30, 2010 | 5 | 2010 |
| Best/Worst Scaling RV Kübler Methodik der empirischen Forschung, 2012 | 3 | 2012 |
| The Impact of the COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research K Karniouchina, K Sarangee, C Theokary, R Kübler Service Science, 2022 | 2 | 2022 |
| How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis R Kübler, K Pauwels, K Manke Available at SSRN 3661846, 2020 | 2 | 2020 |
| Apps Appeal: Where in the World Are Consumers Sensitive to Price, Ratings and Product Characteristics? T Fandrich, R Kübler, K Pauwels Ratings and Product Characteristics, 2013 | 1 | 2013 |
| Essays on Corporate CommunicationEmpirical Applications to Product Recall Communication and Advertising Creativity R Kübler | 1 | 2012 |
| The Value of Real-time Multisensory Social Interactions in the Virtual-Reality Metaverse: Framework, Empirical Probes, and Research Roadmap T Hennig-Thurau, N Aliman, A Herting, G Cziehso, R Kübler, M Linder Empirical Probes, and Research Roadmap (April 21, 2022), 2022 | | 2022 |
| Correction to: Content valuation strategies for digital subscription platforms K Raoul, S Rouven, M Kandziora Journal of Cultural Economics 45 (2), 327-327, 2021 | | 2021 |
| Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election R Kübler, K Pauwels NIM Marketing Intelligence Review 13 (1), 30-35, 2021 | | 2021 |
Koen PauwelsNortheastern UniversityBestätigte E-Mail-Adresse bei northeastern.edu
