Paulo Albuquerque
Paulo Albuquerque
Professor of Marketing, INSEAD
Verified email at
Cited by
Cited by
Online demand under limited consumer search
J Kim, P Albuquerque, BJ Bronnenberg
Marketing Science 29 (6), 2010
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification
P Albuquerque, BJ Bronnenberg, CJ Corbett
Management science 53 (3), 451, 2007
Evaluating promotional activities in an online two-sided market for user-generated content
P Albuquerque, P Pavlidis, U Chatow, K Chen, Z Jamal, K Koh
Marketing Science 31 (3), 2012
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial
P Dubois, P Albuquerque, O Allais, C Bonnet, P Bertail, P Combris, ...
Journal of the Academy of Marketing Science 49 (1), 119-138, 2021
Measuring the impact of negative demand shocks on car dealer networks
P Albuquerque, B Bronnenberg
Marketing Science 31 (1), 1-193, 2012
The probit choice model under sequential search with an application to online retailing
JB Kim, P Albuquerque, BJ Bronnenberg
Management Science 63 (11), 3911-3929, 2017
Mapping online consumer search
JB Kim, P Albuquerque, BJ Bronnenberg
Journal of Marketing research 48 (1), 13-27, 2011
Estimating demand heterogeneity using aggregated data: an application to the frozen pizza category
P Albuquerque, BJ Bronnenberg
Marketing Science 28 (2), 356-372, 2009
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
Y Nevskaya, P Albuquerque
Journal of Marketing Research, 2019
The impact of new content and user community membership on usage of online games
P Albuquerque, Y Nevskaya
Customer Needs and Solutions 9 (1-2), 1-24, 2022
Persuading children: A framework for understanding long-lasting influences on children’s food choices
P Albuquerque, M Brucks, MC Campbell, K Chan, M Maimaran, ...
Customer Needs and Solutions 5, 38-50, 2018
Measuring long-run marketing effects and their implications for long-run marketing decisions
BJ Bronnenberg, JP Dubť, CF Mela, P Albuquerque, T Erdem, B Gordon, ...
Marketing Letters 19 (3), 367-382, 2008
Selection and ordering of linear online video ads
W Kar, V Swaminathan, P Albuquerque
Proceedings of the 9th ACM Conference on Recommender Systems, 203-210, 2015
Geography and marketing strategy in consumer packaged goods
BJ Bronnenberg, P Albuquerque
Geography and Strategy 20, 215-237, 2003
The Impact of Negative Reviews on Online Search and Purchase Decisions
M Varga, P Albuquerque
Journal of Marketing Research, 00222437231190874, 2023
Competition and firm service reliability decisions: A study of the airline industry
C Zhou, P Albuquerque, R Grewal
Journal of Marketing Research 58 (2), 377-399, 2021
Predicting sales of new consumer packaged products with fMRI, behavioral, survey and market data
M Varga, A Tusche, P Albuquerque, N Gier, B Weber, H Plassmann
Marketing Science Institute Working Paper Series 2021, 21-139, 2021
Evaluating the Impact of Sugar Taxes: The Need to Account for Purchases of On-the-Go Consumption
S Mullick, P Albuquerque
INSEAD working paper, 2017
Measuring consumer switching to a new brand across local markets
P Albuquerque, BJ Bronnenberg
working paper, Simon Graduate School of Business, University of Rochester, 2006
Study Before Play: Pairing Educational and Entertaining Content to Align Usage and Purchase Decisions
D Akchurina, P Albuquerque
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