Sivaramakrishnan Siddarth
Sivaramakrishnan Siddarth
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The long-term effects of price promotions on category incidence, brand choice, and purchase quantity
K Pauwels, DM Hanssens, S Siddarth
Journal of marketing research 39 (4), 421-439, 2002
The last straw? Cigarette advertising and realized market shares among youths and adults, 1979–1993
RW Pollay, S Siddarth, M Siegel, A Haddix, RK Merritt, GA Giovino, ...
Journal of Marketing 60 (2), 1-16, 1996
Determining segmentation in sales response across consumer purchase behaviors
RE Bucklin, S Gupta, S Siddarth
journal of Marketing Research 35 (2), 189-197, 1998
Making the cut: Modeling and analyzing choice set restriction in scanner panel data
S Siddarth, RE Bucklin, DG Morrison
Journal of Marketing Research 32 (3), 255-266, 1995
To zap or not to zap: A study of the determinants of channel switching during commercials
S Siddarth, A Chattopadhyay
Marketing Science 17 (2), 124-138, 1998
Pricing a bundle of products or services: the case of nonprofits
A Ansari, S Siddarth, CB Weinberg
Journal of Marketing Research 33 (1), 86-93, 1996
The impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects
K Chang, S Siddarth, CB Weinberg
Marketing Science 18 (2), 178-192, 1999
Distribution intensity and new car choice
RE Bucklin, S Siddarth, JM Silva-Risso
Journal of Marketing Research 45 (4), 473-486, 2008
Price formats as a source of price dispersion: A study of online and offline prices in the domestic US airline markets
RK Chellappa, RG Sin, S Siddarth
Information Systems Research 22 (1), 83-98, 2011
To lease or to buy? A structural model of a consumer's vehicle and contract choice decisions
S Dasgupta, S Siddarth, J Silva-Risso
Journal of Marketing Research 44 (3), 490-502, 2007
Price advertising by manufacturers and dealers
L Xu, KC Wilbur, S Siddarth, JM Silva-Risso
Management Science 60 (11), 2816-2834, 2014
Information accessed or information available? The impact on consumer preferences inferred at a durable product E-commerce website
IS Currim, O Mintz, S Siddarth
Journal of Interactive Marketing 29, 11-25, 2015
Modelling the effect of purchase quantity on consumer choice of product assortment
RE Bucklin, S Gupta, S Siddarth
Journal of Forecasting 17 (3‐4), 281-301, 1998
Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad
P Gustafson, S Siddarth
Journal of Applied Statistics 34 (5), 585-609, 2007
Lease or buy?: A structural model of the vehicle acquisition decision
S Dasgupta, S Siddarth, J Silva-Risso
University of Southern California, working paper, 2003
The informational role of product trade‐ins for pricing durable goods
O Kwon, AJ Dukes, S Siddarth, JM Silva‐Risso
The Journal of Industrial Economics 63 (4), 736-762, 2015
A model for inferring market preferences from online retail product information matrices
TJ Gilbride, IS Currim, O Mintz, S Siddarth
Journal of Retailing 92 (4), 470-485, 2016
Strategic Implementation of'Everyday Low Price'in Electronic Markets: A Study of Airline Pricing on the Internet
RG Sin, R Chellappa, S Siddarth
Available at SSRN 989849, 2009
The impact of word-of-mouth on purchase decisions: the case of motion pictures
S Pai, S Siddarth
Boston University & University of Southern California.-2007, 2007
Advertising Tracking
S Pai, S Siddarth, S Divakar
The Sage handbook of Advertising, London, 233-246, 2007
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