Takip et
Prof. N. Gladson Nwokah
Prof. N. Gladson Nwokah
Rivers State University
ust.edu.ng üzerinde doğrulanmış e-posta adresine sahip
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness
NP Rana, S Chatterjee, YK Dwivedi, S Akter
European Journal of Information Systems 31 (3), 364-387, 2022
2172022
Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria
NG Nwokah
European Journal of Marketing, 2008
1962008
Boosting revenue generation by state governments in Nigeria: The tax consultants’ option revisited
BD Kiabel, NG Nwokah
European Journal of social sciences 8 (4), 532-539, 2009
1522009
Managerial competencies and marketing effectiveness in corporate organizations in Nigeria
N Gladson Nwokah, AI Ahiauzu
Journal of management development 27 (8), 858-878, 2008
1282008
Reshaping competitive advantages with analytics capabilities in service systems
S Akter, A Gunasekaran, SF Wamba, MM Babu, U Hani
Technological Forecasting and Social Change 159, 120180, 2020
1032020
Privacy concerns in E-commerce: A taxonomy and a future research agenda
R Bandara, M Fernando, S Akter
Electronic Markets 30 (3), 629-647, 2020
1002020
The African industrial man
A Ahiauzu
CIMRAT publications, 1999
951999
Customer‐focus and business performance: the study of food and beverages organizations in Nigeria
N Gladson Nwokah, DW Maclayton
Measuring business excellence 10 (4), 65-76, 2006
942006
Curbing tax evasion and avoidance in personal income tax administration: A study of the south-south states of Nigeria
BD Kiabel, NG Nwokah
European Journal of Economics, Finance and Administrative Sciences 15 (1), 16-61, 2009
892009
Quality dominant logic in big data analytics and firm performance
S Fosso Wamba, S Akter, M De Bourmont
Business Process Management Journal 25 (3), 512-532, 2019
882019
Emotional intelligence and marketing effectiveness
NG Nwokah, AI Ahiauzu
Marketing Intelligence & Planning 27 (7), 864-881, 2009
862009
How data-driven innovation capability is shaping the future of market agility and competitive performance?
S Sultana, S Akter, E Kyriazis
Technological Forecasting and Social Change 174, 121260, 2022
852022
Customer‐focus, competitor‐focus and marketing performance
NG Nwokah
Measuring business excellence 13 (3), 20-28, 2009
792009
Revisiting customer analytics capability for data-driven retailing
MA Hossain, S Akter, V Yanamandram
Journal of Retailing and Consumer Services 56, 102187, 2020
702020
The impact of artificial intelligence on branding: a bibliometric analysis (1982-2019)
PS Varsha, S Akter, A Kumar, S Gochhait, B Patagundi
Journal of Global Information Management (JGIM) 29 (4), 221-246, 2021
692021
The impact of integration quality on customer equity in data driven omnichannel services marketing
TMT Hossain, S Akter, U Kattiyapornpong, SF Wamba
Procedia Computer Science 121, 784-790, 2017
682017
Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage
MA Hossain, S Akter, V Yanamandram
Journal of Business Research 131, 287-296, 2021
652021
Does big data analytics influence frontline employees in services marketing?
S Motamarri, S Akter, V Yanamandram
Business Process Management Journal 23 (3), 623-644, 2017
632017
The rise of the social business in emerging economies: A new paradigm of development
S Akter, N Jamal, MM Ashraf, G McCarthy, PS Varsha
Journal of Social Entrepreneurship 11 (3), 282-299, 2020
602020
Managing consumer privacy concerns and defensive behaviours in the digital marketplace
R Bandara, M Fernando, S Akter
European Journal of Marketing 55 (1), 219-246, 2021
592021
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