Kusum L. Ailawadi
Kusum L. Ailawadi
Charles Jordan 1911 TU'12 Professor of Marketing, Tuck School at Dartmouth
Verified email at dartmouth.edu - Homepage
Cited by
Cited by
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
Pursuing the value-conscious consumer: store brands versus national brand promotions
KL Ailawadi, SA Neslin, K Gedenk
Journal of marketing 65 (1), 71-89, 2001
Revenue premium as an outcome measure of brand equity
KL Ailawadi, DR Lehmann, SA Neslin
Journal of marketing 67 (4), 1-17, 2003
Private-label use and store loyalty
KL Ailawadi, K Pauwels, JBEM Steenkamp
Journal of marketing 72 (6), 19-30, 2008
An empirical analysis of the determinants of retail margins: the role of store-brand share
KL Ailawadi, B Harlam
Journal of Marketing 68 (1), 147-165, 2004
The effect of promotion on consumption: Buying more and consuming it faster
KL Ailawadi, SA Neslin
Journal of Marketing Research 35 (3), 390-398, 1998
The retail power-performance conundrum: what have we learned?
KL Ailawadi
Journal of retailing 77 (3), 299-318, 2001
Communication and promotion decisions in retailing: a review and directions for future research
KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar
Journal of retailing 85 (1), 42-55, 2009
Innovations in retail pricing and promotions
D Grewal, KL Ailawadi, D Gauri, K Hall, P Kopalle, JR Robertson
Journal of Retailing 87, S43-S52, 2011
Market response to a major policy change in the marketing mix: Learning from Procter & Gamble's value pricing strategy
KL Ailawadi, DR Lehmann, SA Neslin
Journal of marketing 65 (1), 44-61, 2001
Promotion profitability for a retailer: the role of promotion, brand, category, and store characteristics
KL Ailawadi, BA Harlam, J Cesar, D Trounce
Journal of Marketing Research 43 (4), 518-535, 2006
Market power and performance: a cross-industry analysis of manufacturers and retailers
KL Ailawadi, N Borin, PW Farris
Journal of retailing 71 (3), 211-248, 1995
Managing multi-and omni-channel distribution: metrics and research directions
KL Ailawadi, PW Farris
Journal of retailing 93 (1), 120-135, 2017
Retail power: monster or mouse?
PW Farris, KL Ailawadi
Journal of Retailing 68 (4), 351, 1992
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation
KL Ailawadi, SA Neslin, YJ Luan, GA Taylor
International Journal of research in marketing 31 (2), 156-167, 2014
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
H Datta, KL Ailawadi, HJ Van Heerde
Journal of Marketing 81 (3), 1-20, 2017
Decomposition of the sales impact of promotion-induced stockpiling
KL Ailawadi, K Gedenk, C Lutzky, SA Neslin
Journal of Marketing Research 44 (3), 450-467, 2007
Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building
KL Ailawadi, K Gedenk, SA Neslin
International Journal of Research in Marketing 16 (3), 177-198, 1999
Trade promotion: Essential to selling through resellers
K Ailawadi, P Farris, E Shames
MIT Sloan Management Review 41 (1), 83, 1999
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Y Ma, KL Ailawadi, DK Gauri, D Grewal
Journal of Marketing 75 (2), 18-35, 2011
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