| User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach P Pai, DC Arnott Computers in Human Behavior 29 (3), 1039-1053, 2013 | 361 | 2013 |
| Internet, interaction and implications for marketing DC Arnott, S Bridgewater Marketing intelligence & planning 20 (2), 86-95, 2002 | 304 | 2002 |
| Trust–current thinking and future research DC Arnott European Journal of marketing 41 (9/10), 981-987, 2007 | 207 | 2007 |
| Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions DC Arnott European Journal of Marketing 41 (9/10), 1203-1240, 2007 | 85 | 2007 |
| Positioning: redefining the concept DC Arnott University of Warwick, Warwick Business School Researc, 1993 | 76 | 1993 |
| Bases of financial services positioning in the personal pension, life assurance, and personal equity plan sectors DC Arnott PQDT-Global, 1992 | 61 | 1992 |
| Online loyalty and its interaction with switching barriers D Mutum, EM Ghazali, B Nguyen, D Arnott Journal of Retailing and Consumer Services 21 (6), 942-949, 2014 | 56 | 2014 |
| Marketing communications classics: an international collection of classic and contemporary papers M Fitzgerald, D Arnott (No Title), 2000 | 49 | 2000 |
| Positioning in services: an hypothetical typology of competitive bases DC Arnott, CJ Easingwood 23rd EMAC Conference Proceedings 1, 17-20, 1994 | 42 | 1994 |
| Understanding demographic effects on marketing communications in services M FitzGerald, D Arnott International Journal of Service Industry Management 7 (3), 31-45, 1996 | 40 | 1996 |
| Micro-culture and consumers' adoption of technology: a need to re-evaluate the concept of national culture L Putit, DC Arnott Academy of Marketing Science Review 2007, 1, 2007 | 34 | 2007 |
| Role of electronic trust in online retailing DC Arnott, D Wilson, A Mukherjee, P Nath European journal of marketing 41 (9/10), 1173-1202, 2007 | 33 | 2007 |
| Priorities in services marketing CJ Easingwood, DC Arnott International Journal of Service Industry Management 2 (2), 0-0, 1991 | 33 | 1991 |
| Positioning: on defining the concept DC Arnott Marketing Educators’ Group (MEG) Conference Proceedings, 4-6, 1994 | 29 | 1994 |
| Bases of financial services positioning D Arnott Manchester Business School, Manchester, unpublished PhD thesis, 1992 | 29 | 1992 |
| Characteristics of marketing channels: a theoretical framework N Michaelidou, DC Arnott, S Dibb The Marketing Review 5 (1), 45-57, 2005 | 25 | 2005 |
| Management of Financial Services Marketing: Issues andPerceptions C Easingwood, DC Arnott International Journal of Bank Marketing 9 (6), 3-12, 1991 | 23 | 1991 |
| Brand switching in clothing as a manifestation of variety-seeking behavior N Michaelidou, S Dibb, D Arnott Advances in Consumer Research: Asia Pacific Region 6, 79-85, 2005 | 15 | 2005 |
| Conceptualising and measuring online switching costs E Ghazali, D Arnott, D Mutum A. Bradshaw, C. Hackley, & P. Maclaran, E-European Advances in Consumer …, 2011 | 13 | 2011 |
| Trying on a role: Mentoring, improvisation and social learning in luxury retailing I Ahmed, D Arnott, S Dacko, HN Wilson Journal of Business Research 144, 1039-1051, 2022 | 4 | 2022 |
