| Mobile-banking adoption: empirical evidence from the banking sector in Pakistan MF Farah, MJS Hasni, AK Abbas International Journal of Bank Marketing 36 (7), 1386-1413, 2018 | 404 | 2018 |
| Exploring consumer boycott intelligence using a socio-cognitive approach MF Farah, AJ Newman Journal of Business Research 63 (4), 347-355, 2010 | 272 | 2010 |
| The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment I Abosag, M F. Farah European Journal of Marketing 48 (11/12), 2262-2283, 2014 | 201 | 2014 |
| The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing MF Farah, ZB Ramadan, DH Harb Journal of Retailing and Consumer Services 48, 136-143, 2019 | 178 | 2019 |
| Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations MF Farah International Journal of Bank Marketing 35 (1), 147-172, 2017 | 113 | 2017 |
| An adapted TPB approach to consumers’ acceptance of service-delivery drones ZB Ramadan, MF Farah, M Mrad Technology Analysis & Strategic Management 29 (7), 817-828, 2017 | 102 | 2017 |
| Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns MF Farah, ZB Ramadan Journal of Retailing and Consumer Services 39, 54-61, 2017 | 80 | 2017 |
| From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs Z Ramadan, M Farah, L El Essrawi Psychology and Marketing 38 (4), 596-609, 2021 | 69 | 2021 |
| Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study MF Farah International Journal of Bank Marketing 35 (2), 254-274, 2017 | 64 | 2017 |
| The effects of religion and religiosity on advertisement assessment among Lebanese consumers MF Farah, L El Samad Journal of International Consumer Marketing 26 (4), 344-369, 2014 | 63 | 2014 |
| Typology of social media followers: the case of luxury brands Z Ramadan, MF Farah, A Dukenjian Marketing Intelligence & Planning 36 (5), 558-571, 2018 | 56 | 2018 |
| Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness MF Farah, ZB Ramadan Journal of Retailing and Consumer Services 53, 101973, 2020 | 50 | 2020 |
| Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility MF Farah, MF Shahzad International Journal of Consumer Studies 44 (4), 379-392, 2020 | 45 | 2020 |
| Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the US market ZB Ramadan, MF Farah, D Kassab Journal of Retailing and Consumer Services 47, 133-139, 2019 | 45 | 2019 |
| Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers MF Farah Journal of Islamic Marketing 12 (2), 280-301, 2020 | 42 | 2020 |
| From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands M Mrad, MF Farah, Haddad, Stephanie Journal of brand management, 2018 | 39 | 2018 |
| Controversial product advertisements in Lebanon: A study of Sunni-Shi’a sectarian disparities and similarities MF Farah, L El Samad Journal of Islamic Marketing 6 (1), 22-43, 2015 | 32 | 2015 |
| The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan MJS Hasni, MF Farah, I Adeel Journal of Tourism Futures, 2021 | 31 | 2021 |
| Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior Z Ramadan, MF Farah, R Bou Saada Journal of Consumer Behaviour 20 (6), 1497-1507, 2021 | 30 | 2021 |
| A Comparison of the Influence of Personal and Cultural Values on the Consumption of Luxury Goods across Arab Regions: Levant versus Gulf MF Farah, MRS Fawaz Marketing Trends Congress, 2015 | 29 | 2015 |
Zahy RamadanLebanese American UniversityVerified email at lau.edu.lb
