Randolph E. Bucklin
Randolph E. Bucklin
Professor of Marketing, Peter W. Mullin Chair in Management, UCLA Anderson School, Los Angeles, CA
Verified email at anderson.ucla.edu
Cited by
Cited by
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
M Trusov, RE Bucklin, K Pauwels
Journal of marketing 73 (5), 90-102, 2009
Determining influential users in internet social networks
M Trusov, AV Bodapati, RE Bucklin
Journal of marketing research 47 (4), 643-658, 2010
Reference effects of price and promotion on brand choice behavior
JM Lattin, RE Bucklin
Journal of Marketing research 26 (3), 299-310, 1989
A model of web site browsing behavior estimated on clickstream data
RE Bucklin, C Sismeiro
Journal of marketing research 40 (3), 249-267, 2003
Brand choice, purchase incidence, and segmentation: An integrated modeling approach
RE Bucklin, S Gupta
Journal of Marketing Research 29 (2), 201-215, 1992
From generic to branded: A model of spillover in paid search advertising
OJ Rutz, RE Bucklin
Journal of Marketing Research 48 (1), 87-102, 2011
A two-state model of purchase incidence and brand choice
RE Bucklin, JM Lattin
Marketing Science 10 (1), 24-39, 1991
Modeling purchase behavior at an e-commerce web site: A task-completion approach
C Sismeiro, RE Bucklin
Journal of marketing research 41 (3), 306-323, 2004
Determining segmentation in sales response across consumer purchase behaviors
RE Bucklin, S Gupta, S Siddarth
journal of Marketing Research 35 (2), 189-197, 1998
Click here for Internet insight: Advances in clickstream data analysis in marketing
RE Bucklin, C Sismeiro
Journal of Interactive marketing 23 (1), 35-48, 2009
Commercial use of UPC scanner data: Industry and academic perspectives
RE Bucklin, S Gupta
Marketing Science 18 (3), 247-273, 1999
Choice and the Internet: From clickstream to research stream
RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ...
Marketing Letters 13 (3), 245-258, 2002
A decision support system for planning manufacturers' sales promotion calendars
JM Silva-Risso, RE Bucklin, DG Morrison
Marketing Science 18 (3), 274-300, 1999
Making the cut: Modeling and analyzing choice set restriction in scanner panel data
S Siddarth, RE Bucklin, DG Morrison
Journal of Marketing Research 32 (3), 255-266, 1995
A model of product category competition among grocery retailers
RE Bucklin, JM Lattin
Journal of retailing 68 (3), 271, 1992
The role of internal reference points in the category purchase decision
DR Bell, RE Bucklin
Journal of Consumer Research 26 (2), 128-143, 1999
Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment
PR Hoban, RE Bucklin
Journal of Marketing Research 52 (3), 375-393, 2015
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
OJ Rutz, RE Bucklin, GP Sonnier
Journal of Marketing Research 49 (3), 306-319, 2012
Modeling indirect effects of paid search advertising: Which keywords lead to more future visits?
OJ Rutz, M Trusov, RE Bucklin
Marketing Science 30 (4), 646-665, 2011
Determining interbrand substitutability through survey measurement of consumer preference structures
RE Bucklin, V Srinivasan
Journal of Marketing Research 28 (1), 58-71, 1991
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