| “Your life is waiting!” Symbolic meanings in direct-to-consumer antidepressant advertising JM Grow, JS Park, X Han Journal of Communication Inquiry 30 (2), 163-188, 2006 | 73 | 2006 |
| Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information JMC Hernandez, X Han, FR Kardes Journal of Business Research 67 (5), 874-881, 2014 | 46 | 2014 |
| Effects of construal level on omission detection and multiattribute evaluation BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley Psychology & Marketing 31 (11), 992-1007, 2014 | 44 | 2014 |
| Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’advertising X Han, SW Tsai Journal of Cultural Marketing Strategy 1 (2), 154-169, 2016 | 27 | 2016 |
| Feminists, feminisms, and advertising: Some restrictions apply JM Báez, C Bronstein, CA Coleman, J Dee, JM Grow, X Han, ... Lexington Books, 2017 | 15 | 2017 |
| Special fonts: The competing roles of difficulty and uniqueness in consumer inference R Wu, X Han, FR Kardes Psychology & Marketing 38 (1), 86-100, 2021 | 11 | 2021 |
| Study of impact of wind power variable output on frequency regulation H Xiaoqi, S Xuankun, L Binghan Electric Power 43 (6), 26-29, 2010 | 11 | 2010 |
| Dual Processing and Meanings: Effects of visual and verbal processing strategies on omission neglect X Han, J Bechkoff, FR Kardes American Marketing Association Educators Proceedings 22, 226-227, 2011 | 7 | 2011 |
| Omission neglect and the bias blind spot: Effects of the self-other asymmetry in susceptibility to bias and responsiveness to debiasing X Han University of Cincinnati, 2011 | 6 | 2011 |
| Effects of time for deliberation and disfluency on omission neglect R Wu, X Han, M Liu, FR Kardes Interdisciplinary Journal of Signage and Wayfinding 4 (2), 37-50, 2020 | 2 | 2020 |
| Social Exclusion and Gay Consumers’ Boycott and Buycott Decisions WS Tsai, X Han Feminists, Feminisms, and Advertising: Some Restrictions Apply, 271-292, 2017 | 2 | 2017 |
| SOCIAL EXCLUSION AND MINORITY CONSUMERS'POLITICAL CONSUMPTION WS Tsai, X Han American Academy of Advertising. Conference. Proceedings (Online), 29, 2015 | 1 | 2015 |
| The role of temporal construal in omission neglect H Deval, BE Pfeiffer, DR Ewing, X Han, FR Kardes, ML Cronley Society for Consumer Psychology, 2009 | 1 | 2009 |
| SOCIAL EXCLUSION AND CONSUMER BOYCOTTING X Han, WS Tsai American Academy of Advertising. Conference. Proceedings (Online), 35, 2017 | | 2017 |
| A WIN-WIN STRATEGY? REPRESENTING CONTROVERSIAL MINORITIES IN INCLUSIVE ADVERTISING WS Tsai, X Han American Academy of Advertising. Conference. Proceedings (Online), 58, 2013 | | 2013 |
| Effects of Construal Level on Omission Detection and Multiattribute Evaluation H Deval, BE Pfeiffer, FR Kardes, DR Ewing, X Han, ML Cronley The Association for Consumer Research, 2013 | | 2013 |
| Media and Consumer Psychology FR Kardes, P Goddard, X Han, BE Pfeiffer IAAP Handbook of Applied Psychology, 615-638, 2011 | | 2011 |
| The Role of Vivid Imagery and Concrete Verbal Information in Omission Detection and Persuasion X Han, J Bechkoff, FR Kardes Enhancing Knowledge Development in Marketing, 84, 2009 | | 2009 |
| PEDDLING ANTIDEPRESSANTS: THREE BRANDS ONE MEANING A SEMIOTIC ANALYSIS OF DIRECT-TO-CONSUMER ADVERTISING JM Grow, JS Park, X Han American Academy of Advertising. Conference. Proceedings (Online), 194, 2006 | | 2006 |
| IMPLICATIONS OF CONSUMER INFERENCE PROCESSES FOR UNDERSTANDING BRANDING X Han, SP Mantel, FR Kardes BRAND TOUCHPOINTS, 19, 0 | | |
