Stavroula Spyropoulou
Stavroula Spyropoulou
Associate Professor of Marketing
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Cited by
Cited by
An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers
LC Leonidou, CS Katsikeas, D Palihawadana, S Spyropoulou
International Marketing Review 24 (6), 735-770, 2007
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
D Skarmeas, CS Katsikeas, S Spyropoulou, E Salehi-Sangari
Industrial Marketing Management 37 (1), 23-36, 2008
Drivers and performance outcomes of innovativeness: An empirical study
LP Kyrgidou, S Spyropoulou
British Journal of Management 24 (3), 281-298, 2013
What I say about myself: Communication of brand personality by African countries
LF Pitt, R Opoku, M Hultman, R Abratt, S Spyropoulou
Tourism Management 28 (3), 835-844, 2007
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
LC Leonidou, TA Fotiadis, P Christodoulides, S Spyropoulou, ...
International Business Review 24 (5), 798-811, 2015
Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda
LF Pitt, M Parent, I Junglas, A Chan, S Spyropoulou
The Journal of Strategic Information Systems 20 (1), 27-37, 2011
Sustainable export marketing strategy fit and performance
A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou
Journal of International Marketing 22 (4), 44-66, 2014
Service employee burnout and engagement: the moderating role of power distance orientation
S Auh, B Menguc, S Spyropoulou, F Wang
Journal of the Academy of Marketing Science 44, 726-745, 2016
Behavioral attributes and performance in international strategic alliances: Review and future directions
MJ Robson, D Skarmeas, S Spyropoulou
International Marketing Review 23 (6), 585-609, 2006
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment
S Spyropoulou, CS Katsikeas, D Skarmeas, NA Morgan
Journal of the Academy of Marketing Science 46, 109-129, 2018
Unpacking the relationship between sales control and salesperson performance: a regulatory fit perspective
CS Katsikeas, S Auh, S Spyropoulou, B Menguc
Journal of Marketing 82 (3), 45-69, 2018
The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use
AR Ashraf, NT Thongpapanl, S Spyropoulou
Electronic Commerce Research and Applications 20, 69-86, 2016
The role of corporate image in business-to-business export ventures: A resource-based approach
S Spyropoulou, D Skarmeas, CS Katsikeas
Industrial Marketing Management 39 (5), 752-760, 2010
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
LC Leonidou, BR Barnes, S Spyropoulou, CS Katsikeas
International Marketing Review 27 (5), 491-518, 2010
When and how does sales team conflict affect sales team performance?
S Auh, S Spyropoulou, B Menguc, A Uslu
Journal of the Academy of Marketing Science 42, 658-679, 2014
An examination of branding advantage in export ventures
S Spyropoulou, D Skarmeas, CS Katsikeas
European Journal of Marketing 45 (6), 910-935, 2011
Matching modes of export strategy development to different environmental conditions
G Balabanis, S Spyropoulou
British Journal of Management 18 (1), 45-62, 2007
Price as a variable in online consumer trade‐offs
T Karlsson, C Kuttainen, L Pitt, S Spyropoulou
Marketing Intelligence & Planning 23 (4), 350-358, 2005
The power roots and drivers of infidelity in international business relationships
LC Leonidou, B Aykol, S Spyropoulou, P Christodoulides
Industrial Marketing Management 78, 198-212, 2019
Anxiety of dependency in international joint ventures? An empirical study of drivers and consequences of relationship insecurity
MJ Robson, S Spyropoulou, ABK Al-Khalifa
Industrial Marketing Management 35 (5), 556-566, 2006
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