| Development and validation of the technology adoption propensity (TAP) index M Ratchford, M Barnhart Journal of Business Research 65 (8), 1209-1215, 2012 | 178 | 2012 |
| You Need to Recognize Ambiguity to Avoid It CS Hong, M Ratchford, JS Sagi The Economic Journal, 2017 | 32* | 2017 |
| A cross-category analysis of dispositional drivers of technology adoption M Ratchford, BT Ratchford Journal of Business Research 127, 300-311, 2021 | 22 | 2021 |
| Perceptions of price (un) fairness in a channel context M Ratchford Marketing Letters 25, 343-353, 2014 | 20 | 2014 |
| Rethinking readiness: Development and validation of a reduced form of the technology readiness index (TRI) M Barnhart, M Ratchford AMA Winter Educators' Conference Proceedings 18, 110-111, 2007 | 5 | 2007 |
| Resource-based coalitions in marketing channels: A cooperative game theoretic analysis M Ratchford University of Colorado at Boulder, 2010 | 3 | 2010 |
| The Begging Game: On the Power of the Ask in Monetary Giving M Ratchford, B Victor, E Pew Available at SSRN 3432540, 2019 | 2 | 2019 |
| Premature infatuation and commitment in individual investing decisions SS Posavac, M Ratchford, NPB Bollen, DM Sanbonmatsu Journal of Economic Psychology 72, 245-259, 2019 | 2 | 2019 |
| The Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a US Rolling Cross-Sectional Survey M Girju, M Ratchford Journal of food products marketing 25 (3), 295-321, 2019 | 2 | 2019 |
| Maximizing purchase conversion by minimizing choice deferral: examining the impact of choice set design on preference for the no-choice alternative J Dotson, J Larson, M Ratchford Proceedings of the 2012 Sawtooth Software Conference, 2012 | 2 | 2012 |
| Perceived price fairness: the role of other marketplace players M Ratchford, AR Sinha 2009 Copyright c ASSOCIATION FOR CONSUMER RESEARCH 8, 1, 2009 | 2 | 2009 |
| Fairness in consumer markets: price expectation, cost saliency, and competition M Ratchford, A Sinha ACR North American Advances, 2008 | 2 | 2008 |
| Status Quo Bias and Poaching Avoidance in Selecting Strategic Alliance Partners M Ratchford, D Chakravarti, AR Sinha Vanderbilt Owen Graduate School of Management Research Paper, 2023 | | 2023 |
| Situationally Triggered Consumption: The Effect of Sports Viewing on Snacking Incidence YL Tsai, D Mochon, M Ratchford, M Girju Available at SSRN 4171310, 2022 | | 2022 |
| The Begging Game: on the Power of the Ask in Charitable Exchange M Ratchford, E Pew, B Victor ACR North American Advances, 2017 | | 2017 |
| Development and validation of the technology adoption propensity (TAP) index M Barnhart, M Ratchford | | 2012 |
| Stickiness in Managerial Strategic Alliance Decisions M Ratchford, D Chakravarti, AR Sinha | | |
| You Need to Recognize Ambiguity to Avoid It Short Title: You Need to Recognize Ambiguity to Avoid It CS Hong, M Ratchford, JS Sagi | | |
Michelle BarnhartAssociate Professor of Marketing, Oregon State Universitybus.oregonstate.edu üzerinde doğrulanmış e-posta adresine sahip
