Brand communication through digital influencers: Leveraging blogger engagement E Uzunoğlu, SM Kip International journal of information management 34 (5), 592-602, 2014 | 1252 | 2014 |
B2B content marketing for professional services: In-person versus digital contacts WL Wang, EC Malthouse, B Calder, E Uzunoglu Industrial marketing management 81, 160-168, 2019 | 318 | 2019 |
Müşteri odaklı pazarlama anlayışına göre değer yaratma: bir model olarak değer iletim sistemi E Uzunoğlu Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2007 | 168 | 2007 |
Kurumsal itibar riski yönetimi: Halkla ilişkilerin rolü E Uzunoğlu, B Öksüz Selçuk İletişim 5 (3), 111-123, 2008 | 152 | 2008 |
Engaging consumers through corporate social responsibility messages on social media: An experimental study E Uzunoğlu, S Türkel, BY Akyar Public relations review 43 (5), 989-997, 2017 | 109 | 2017 |
A strategic approach to CSR communication: Examining the impact of brand familiarity on consumer responses S Türkel, E Uzunoğlu, MD Kaplan, BA Vural Corporate Social Responsibility and Environmental Management 23 (4), 228-242, 2016 | 91 | 2016 |
İnternet çağında kurumsal iletişim E Uzunoğlu Say Yayınları, 2009 | 88 | 2009 |
Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’(NPO) websites E Uzunoğlu, SM Kip Public Relations Review 40 (1), 113-115, 2014 | 71 | 2014 |
Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia U Golob, S Turkel, L Kronegger, E Uzunoglu Public relations review 44 (4), 433-443, 2018 | 30 | 2018 |
Digital transformations in Turkey: Current perspectives in communication studies AB Bıçakçı, AT Aydemir, A Tunç, B Yanıkkaya, B Ülger, B Doğu, B Çelik, ... Lexington Books, 2015 | 23 | 2015 |
New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’ E Uzunoğlu, B Öksüz Journal of Marketing Communications 20 (4), 270-290, 2014 | 21 | 2014 |
Unveiling corporate values in a crisis-prone world: a cross-cultural study N Geysi, S Türkel, E Uzunoğlu Corporate Communications: An International Journal 25 (1), 67-86, 2020 | 17 | 2020 |
Using social media for participatory city branding: the case of@ cityofizmir, an Instagram project E Uzunoglu Global place branding campaigns across cities, regions, and nations, 94-116, 2017 | 15 | 2017 |
Integrated communications in the postmodern era PJ Kitchen, E Uzunoglu Springer, 2014 | 14 | 2014 |
Disenchantment with market society: Alternative life experiences D Atik, AF Fırat, A Ozgun, E Uzunoğlu International Journal of Consumer Studies 44 (6), 574-585, 2020 | 13 | 2020 |
Study Abroad Process from Intercultural Communication Perspective: An Exploratory Study on Erasmus Experience in Turkey Z Aksoy, E Uzunoglu, Y Akyar, Burcu Global Media Journal TR Edition 8 (15), 11-34, 2017 | 13 | 2017 |
Consumer as advertiser: A conceptual perspective E Uzunoğlu Global Media Journal: Turkish Edition 2 (3), 138-159, 2011 | 11 | 2011 |
Public relations in a time of turbulence: A study on Turkish PR firms E Uzunoğlu, F Onat Journal of Human Sciences 9 (1), 769-792, 2012 | 8 | 2012 |
PAYDAŞ YÖNETİMİ BAĞLAMINDA KURUMSAL SOSYAL SORUMLULUĞUN MARKALAŞMAYA OLAN ETKİSİ E Uzunoğlu, B Öksüz Marmara İletişim Dergisi 17 (17), 162-182, 2010 | 8 | 2010 |
Müşteri Odaklı Pazarlama Anlayışı Açısından Değer Zinciri Yönetimi ve Değer Zincirinde İletişimin Yeri ve Önemi E Uzunoğlu Yayımlanmamış Doktora Tezi, Ege Üniversitesi Sosyal Bilimler Enstitüsü, İzmir, 2005 | 8 | 2005 |