Ebru Uzunoglu
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Brand communication through digital influencers: Leveraging blogger engagement
E Uzunoğlu, SM Kip
International journal of information management 34 (5), 592-602, 2014
5622014
B2B content marketing for professional services: In-person versus digital contacts
WL Wang, EC Malthouse, B Calder, E Uzunoglu
Industrial marketing management 81, 160-168, 2019
982019
Müşteri odaklı pazarlama anlayışına göre değer yaratma: Bir model olarak Değer İletim Sistemi
E Uzunoğlu
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 2 (1), 11-29, 2007
852007
Kurumsal itibar riski yönetimi: Halkla ilişkilerin rolü
E Uzunoğlu, B Öksüz
Selçuk İletişim 5 (3), 111-123, 2008
682008
Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’(NPO) websites
E Uzunoğlu, SM Kip
Public Relations Review 40 (1), 113-115, 2014
582014
A strategic approach to CSR communication: Examining the impact of brand familiarity on consumer responses
S Türkel, E Uzunoğlu, MD Kaplan, BA Vural
Corporate Social Responsibility and Environmental Management 23 (4), 228-242, 2016
512016
Engaging consumers through corporate social responsibility messages on social media: An experimental study
E Uzunoğlu, S Türkel, BY Akyar
Public relations review 43 (5), 989-997, 2017
482017
İnternet çağında kurumsal iletişim
E Uzunoğlu
Say Yayınları, 2009
342009
Digital transformations in Turkey: Current perspectives in communication studies
AB Bıçakçı, AT Aydemir, A Tunç, B Yanıkkaya, B Ülger, B Doğu, B Çelik, ...
Lexington Books, 2015
192015
New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’
E Uzunoğlu, B Öksüz
Journal of Marketing Communications 20 (4), 270-290, 2014
172014
Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia
U Golob, S Turkel, L Kronegger, E Uzunoglu
Public relations review 44 (4), 433-443, 2018
152018
Study Abroad Process from Intercultural Communication Perspective: An Exploratory Study on Erasmus Experience in Turkey
Z Aksoy, E Uzunoglu, Y Akyar, Burcu
Global Media Journal TR Edition 8 (15), 11-34, 2017
15*2017
Consumer as advertiser: A conceptual perspective
E Uzunoğlu
Global Media Journal: Turkish Edition 2 (3), 138-159, 2011
102011
Integrated communications in the postmodern era
PJ Kitchen, E Uzunoglu
Springer, 2014
92014
Using social media for participatory city branding: The case of@ cityofizmir, an Instagram project
E Uzunoglu
Global place branding campaigns across cities, regions, and nations, 94-116, 2017
72017
Introduction: Integrated Communications in the Postmodern Age
PJ Kitchen, E Uzunoğlu
Integrated Communications in the Postmodern Era, 1-18, 2015
52015
Public relations in a time of turbulence: A study on Turkish PR firms
E Uzunoğlu, F Onat
Journal of Human Sciences 9 (1), 769-792, 2012
52012
Müşteri Odaklı Pazarlama Anlayışı Açısından Değer Zinciri Yönetimi ve Değer Zincirinde İletişimin Yeri ve Önemi
E Uzunoğlu
Yayımlanmamış Doktora Tezi, Ege Üniversitesi Sosyal Bilimler Enstitüsü, İzmir, 2005
52005
Unveiling corporate values in a crisis-prone world: a cross-cultural study
N Geysi, S Türkel, E Uzunoğlu
Corporate Communications: An International Journal, 2019
42019
PAYDAŞ YÖNETİMİ BAĞLAMINDA KURUMSAL SOSYAL SORUMLULUĞUN MARKALAŞMAYA OLAN ETKİSİ
E Uzunoğlu, B ÖKSÜZ
Marmara İletişim Dergisi 17 (17), 162-182, 2010
32010
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Makaleler 1–20