| The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies J Reardon, C Miller, I Vida, I Kim European Journal of Marketing 39 (7/8), 737-754, 2005 | 240 | 2005 |
| The effects of competition on retail structure: An examination of intratype, intertype, and intercategory competition CE Miller, J Reardon, DE McCorkle Journal of Marketing 63 (4), 107-120, 1999 | 207 | 1999 |
| Intravenous versus oral antibiotics for postdischarge treatment of complicated pneumonia SS Shah, R Srivastava, S Wu, JD Colvin, DJ Williams, SJ Rangel, ... Pediatrics 138 (6), 2016 | 68 | 2016 |
| The impact of testing frequency on student performance in a marketing course N Kling, D McCorkle, C Miller, J Reardon Journal of Education for Business 81 (2), 67-72, 2005 | 57 | 2005 |
| Antismoking messages for the international teenage segment: The effectiveness of message valence and intensity across different cultures J Reardon, C Miller, B Foubert, I Vida, L Rybina Journal of international marketing 14 (3), 115-138, 2006 | 52 | 2006 |
| The effect of COO on retail buyers’ propensity to trial new products J Reardon, D Vianelli, C Miller International Marketing Review 34 (2), 311-329, 2017 | 41 | 2017 |
| The effect of response scale type on cross‐cultural construct measures: An empirical example using Hall's concept of context J Reardon, C Miller International Marketing Review 29 (1), 24-53, 2012 | 40 | 2012 |
| Optimal class length in marketing undergraduate classes: An examination of preference, instructor evaluations, and student performance J Reardon, J Payan, C Miller, J Alexander Journal of Marketing Education 30 (1), 12-20, 2008 | 38 | 2008 |
| Teenagers’ response to self-and other-directed antismoking messages: A cross-cultural study C Miller, B Foubert, J Reardon, I Vida International journal of market research 49 (4), 515-533, 2007 | 35 | 2007 |
| Smoking prevention messages for adolescents: how intensity, valence, and recipient of consequences affect attitude toward the ad and intent to smoke J Reardon, C Miller Journal of Marketing Theory and Practice 16 (1), 67-77, 2008 | 32 | 2008 |
| Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior SL Conner, J Reardon, C Miller, L Salciuviene, V Auruskeviciene Journal of Business Economics and Management 18 (1), 100-115, 2017 | 29 | 2017 |
| Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s R Hubbard, AT Norman, CE Miller Marketing Theory 5 (3), 323-336, 2005 | 29 | 2005 |
| Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation CE Miller, J Reardon, L Salciuviene, V Auruskeviciene, K Lee, KE Miller Journal of Business & Economics Research (JBER) 7 (12), 2009 | 20 | 2009 |
| The formation of regional trade blocs: a theoretical perspective using game theory J Reardon, ND Kling, DE McCorkle, C Miller American Business Review 20 (1), 91, 2002 | 15 | 2002 |
| A comparison of alternative theories of services marketing J Reardon, C Miller, R Hasty, B Waguespack Jr Journal of Marketing Theory and Practice 4 (4), 61-71, 1996 | 9 | 1996 |
| What Happened to the China Market. CE Miller, M Speece Business Forum 11 (4), 1986 | 8 | 1986 |
| The impact of offshore manufacturing on quality perceptions M Speece, Y Kawahara, C Miller Asian Academy of Management Journal 1 (1), 15-29, 1996 | 7 | 1996 |
| MANAGING CUSTOMER LOYALTY IN THE ENTERTAINMENT INDUSTRY IN A TRANSITIONAL ECONOMY. CE Miller, V Skudienė, J Reardon Review of Management Innovation & Creativity 6 (18), 2013 | 5 | 2013 |
| The effect of student perceived benefits and obstacles to determine if and where to study abroad J Reardon, C Miller, D McCorkle Journal of International Education in Business 15 (2), 351-372, 2022 | 3 | 2022 |
| In China, Can Sex Appeal for a Low Involvement Product Increase the Chances of It Being Purchased? I Wagh, CE Miller Drake Management Review, 2011 | 2 | 2011 |
