Csilla Horvath
Csilla Horvath
Assistant Professor of Marketing Radboud University
Verified email at fm.ru.nl - Homepage
Cited by
Cited by
Managing brands and customer engagement in online brand communities
L Aksoy, A van Riel, J Kandampully, J Wirtz, A den Ambtman, J Bloemer, ...
Journal of service Management, 2013
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media
A Gretry, C Horváth, N Belei, ACR van Riel
Journal of Business Research 74, 77-89, 2017
A hierarchical Bayes error correction model to explain dynamic effects of price changes
D Fok, C Horváth, R Paap, PH Franses
Journal of Marketing Research 43 (3), 443-461, 2006
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
C Horváth, M van Birgelen
European Journal of Marketing, 2015
Competitive reaction-and feedback effects based on VARX models of pooled store data
C Horvath, PSH Leeflang, JE Wieringa, DR Wittink
International Journal of Research in Marketing 22 (4), 415-426, 2005
Interest rate pass-through: the case of Hungary
C Horváth, J Krekó, A Naszódi
National Bank of Hungary Working Paper 8, 2004
The effect of recessions on gambling expenditures
C Horváth, R Paap
Journal of Gambling studies 28 (4), 703-717, 2012
A structural empirical analysis of retail banking competition: the case of Hungary
J Molnar, M Nagy, C Horvath
Available at SSRN 961776, 2006
A cross-cultural comparison of brand extension success factors: A meta-study
J Henseler, C Horváth, M Sarstedt, L Zimmermann
Journal of brand management 18 (1), 5-20, 2010
Is there a bank lending channel in Hungary? Evidence from bank panel data
C Horváth, J Krekó, A Naszódi
MNB Working Papers, 2006
Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
C Horváth, F Adıgüzel
Journal of Business Research 86, 300-310, 2018
Cultural aspects of compulsive buying in emerging and developed economies: A cross cultural study in compulsive buying
C Horváth, F Adigüzel, H Herk
Balancing the balance: Self-control mechanisms and compulsive buying
C Horváth, OB Büttner, N Belei, F Adıgüzel
Journal of Economic Psychology 49, 120-132, 2015
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
C Horváth, D Fok
Marketing Science 32 (1), 127-152, 2013
Interest rate pass-through in Hungary
C Horváth, J Krekó, A Naszódi
MNB Working Papers, 2004
Anouk den Ambtman, Josee Bloemer, Csilla Horváth, B. Ramaseshan, Joris Van De Klundert, Zeynep Gurhan Canli and Jay Kandampully (2013),“Managing Brands and Customer Engagement …
J Wirtz
Journal of Service Management 24 (3), 223-244, 0
Pooling data for the analysis of dynamic marketing systems
C Horváth, JE Wieringa
Statistica Neerlandica 62 (2), 208-229, 2008
Computing level-impulse responses of log-specified VAR systems
JE Wieringa, C Horváth
International Journal of Forecasting 21 (2), 279-289, 2005
Dynamic analysis of a competitive marketing system
C Horváth, PSH Leeflang, DR Wittink
Yale SOM Working Paper No. MK-04, 2001
Combining time series and cross sectional data for the analysis of dynamic marketing systems
C Horváth, JE Wieringa
University of Groningen, 2003
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