| The impact of social media marketing on brand loyalty İE Erdoğmuş, M Cicek Procedia-Social and behavioral sciences 58, 1353-1360, 2012 | 1039 | 2012 |
| The effect of social media marketing on brand trust and brand loyalty for hotels ŞB Tatar, İ Eren-Erdoğmuş Information Technology & Tourism 16, 249-263, 2016 | 248 | 2016 |
| The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty İ Erdoğmuş, I Büdeyri‐Turan Journal of Fashion Marketing and Management: An International Journal 16 (4 …, 2012 | 230 | 2012 |
| Online group buying: what is there for the consumers? IE Erdoğmus, M Cicek Procedia-Social and Behavioral Sciences 24, 308-316, 2011 | 153 | 2011 |
| Drivers of social commerce through brand engagement İE Erdoğmuş, ŞB Tatar Procedia-Social and Behavioral Sciences 207, 189-195, 2015 | 106 | 2015 |
| Internationalization of emerging market firms: the case of Turkish retailers I Eren‐Erdogmus, E Cobanoglu, M Yalcın, PN Ghauri International Marketing Review 27 (3), 316-337, 2010 | 96 | 2010 |
| Understanding university brand loyalty: the mediating role of attitudes towards the department and university İ Erdoğmuş, S Ergun Procedia-Social and Behavioral Sciences 229, 141-150, 2016 | 74 | 2016 |
| Attractive or credible celebrities: who endorses green products better? İ Eren-Erdogmus, HS Lak, M Çiçek Procedia-Social and Behavioral Sciences 235, 587-594, 2016 | 68 | 2016 |
| International strategies of emerging market firms: Standardization in brand management revisited İ Eren Erdoğmuş, M Bodur, C Yilmaz European Journal of Marketing 44 (9/10), 1410-1436, 2010 | 67* | 2010 |
| Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions I Eren-Erdogmus, I Akgun, E Arda Journal of fashion marketing and management: an international journal 22 (4 …, 2018 | 54 | 2018 |
| The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor A Demirel, I Erdogmus Sport, Business and Management: An International Journal 6 (1), 36-54, 2016 | 36 | 2016 |
| Social media marketing: Exploring the user typology in Turkey M Çiçek, I Eren-Erdogmus International Journal of Technology Marketing 8 (3), 254-271, 2013 | 32 | 2013 |
| Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey I Eren-Erdogmus, E Cobanoglu, I Budeyri-Turan Journal of Global Fashion Marketing 6 (2), 150-161, 2015 | 27 | 2015 |
| USING ASSOCIATIONS TO CREATE POSITIVE BRAND ATTITUDE FOR GENERATION Y CONSUMERS: APPLICATION IN FASHION RETAILING. M Yalçin, İ Eren-Erdoğmuş, Ş Demır Suleyman Demirel University Journal of Faculty of Economics & Administrative …, 2009 | 25 | 2009 |
| Exploring local vs global brand associations in an emerging market using BCM technique İ Eren-Erdoğmuş, T Dirsehan Qualitative Market Research: An International Journal 20 (3), 266-288, 2017 | 24 | 2017 |
| Understanding Levels of Voluntary Simplicity in Turkey/Türkiye'de Gönüllü Sadelik Düzeyleri Üzerine Bir Çalisma I Erdogmus, E Karapinar Boğaziçi Journal 29 (2), 1, 2015 | 22 | 2015 |
| Corporate investment in sport sponsorship and its evaluation A Demirel, IE Erdogmus Athens Journal of Sports 1 (3), 173-187, 2014 | 22 | 2014 |
| How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation M Çiçek, İ Eren-Erdoğmuş, İ Daştan International Journal of Mobile Communications 16 (2), 153-166, 2018 | 21 | 2018 |
| The impact of social media on social movements: The case of anti-consumption I Eren-Erdoğmuş, S Ergun Online communities as agents of change and social movements, 224-252, 2017 | 15 | 2017 |
| Knowledge management and database marketing applications E Erol, İE Erdoğmuş Doğuş Üniversitesi Dergisi 5 (1), 1-16, 2011 | 12 | 2011 |
