İrem Eren Erdoğmuş
İrem Eren Erdoğmuş
Verified email at marmara.edu.tr
Title
Cited by
Cited by
Year
The impact of social media marketing on brand loyalty
İE Erdoğmuş, M Cicek
Procedia-Social and Behavioral Sciences 58, 1353-1360, 2012
6452012
The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty
İ Erdoğmuş, I Büdeyri‐Turan
Journal of Fashion Marketing and Management: An International Journal, 2012
1542012
Online group buying: what is there for the consumers?
IE Erdoğmus, M Çiçek
Procedia-Social and Behavioral Sciences 24, 308-316, 2011
1322011
Internationalization of emerging market firms: the case of Turkish retailers
I Eren‐Erdogmus, E Cobanoglu, M Yalcın, PN Ghauri
International Marketing Review, 2010
842010
The effect of social media marketing on brand trust and brand loyalty for hotels
ŞB Tatar, İ Eren-Erdoğmuş
Information Technology & Tourism 16 (3), 249-263, 2016
662016
International strategies of emerging market firms: Standardization in brand management revisited
İE Erdoğmuş, M Bodur, C Yilmaz
European Journal of Marketing, 2010
522010
Drivers of social commerce through brand engagement
İE Erdoğmuş, ŞB Tatar
Procedia-Social and Behavioral Sciences 207, 189-195, 2015
512015
Understanding university brand loyalty: the mediating role of attitudes towards the department and university
İ Erdoğmuş, S Ergun
Procedia-Social and Behavioral Sciences 229, 141-150, 2016
302016
Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions
I Eren-Erdogmus, I Akgun, E Arda
Journal of Fashion Marketing and Management: An International Journal, 2018
212018
USING ASSOCIATIONS TO CREATE POSITIVE BRAND ATTITUDE FOR GENERATION Y CONSUMERS: APPLICATION IN FASHION RETAILING.
M Yalçin, İ Eren-Erdoğmuş, Ş Demır
Suleyman Demirel University Journal of Faculty of Economics & Administrative …, 2009
212009
Attractive or credible celebrities: who endorses green products better?
İ Eren-Erdogmus, HS Lak, M Çiçek
Procedia-Social and Behavioral Sciences 235, 587-594, 2016
202016
The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor
A Demirel, I Erdogmus
Sport, Business and Management: An International Journal, 2016
192016
Social media marketing: exploring the user typology in Turkey
M Çiçek, I Eren-Erdogmus
International Journal of Technology Marketing 8 (3), 254-271, 2013
182013
Exploring local vs global brand associations in an emerging market using BCM technique
İ Eren-Erdoğmuş, T Dirsehan
Qualitative Market Research: An International Journal, 2017
162017
Corporate investment in sport sponsorship and its evaluation
A Demirel, IE Erdogmus
Athens Journal of Sports 1 (3), 173-187, 2014
162014
Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey
I Eren-Erdogmus, E Cobanoglu, I Budeyri-Turan
Journal of Global Fashion Marketing 6 (2), 150-161, 2015
152015
Understanding Levels of Voluntary Simplicity in Turkey.
İ Erdoğmuş, E Karapınar
Bogazici Journal: Review of Social, Economic & Administrative Studies 29 (2), 2015
122015
How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation
M Çiçek, İ Eren-Erdoğmuş, İ Daştan
International Journal of Mobile Communications 16 (2), 153-166, 2018
82018
Success in philanthropic corporate social responsibility: The case of Turkey
İ Eren-Erdoğmuş, E Çobanoğlu, B Öğüt
Corporate social responsibility in the global business world, 271-286, 2014
72014
Deneyimsel Perakendecilik: İstanbul’daki Yapı Market/Ev Gelişim Perakendecilerinde Bir Uygulama
M Yalçın, E Çobanoğlu, İ Erdoğmuş
Bildiri]. Prof. Dr. M. Şükrü Akdoğan (Ed.) 13, 25-29, 2008
72008
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Articles 1–20