| The critical role of brand love in clothing brands MU Turgut, B Gultekin Journal of Business Economics and Finance 4 (1), 2015 | 62 | 2015 |
| Marka sevgisinin marka güveni, olumsuz bilgiye karşı direnç ve tekrar satın alma niyeti çerçevesinde incelenmesi MÜ Turgut Sosyal Bilimler Enstitüsü, 2014 | 35 | 2014 |
| Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness C Papadopoulou, M Vardarsuyu, P Oghazi Journal of Business Research 167, 114154, 2023 | 7 | 2023 |
| The role of brand loyalty, customer and brand related cues in the gas station industry in Turkey B Gültekin, MÜ Turgut The Business & Management Review 4 (3), 13, 2014 | 7 | 2014 |
| Managers’ process thinking skills, dynamic capabilities and performance in export ventures M Vardarsuyu, S Spyropoulou, B Menguc, CS Katsikeas International Marketing Review 41 (1), 302-332, 2024 | 3 | 2024 |
| The relationship between brand engagement and brand experience: The moderating roles of social influence and brand trust M VARDARSUYU Pazarlama ve Pazarlama Araştırmaları Dergisi 15 (2), 428-450, 2022 | 3 | 2022 |
| The Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigation M Vardarsuyu, ŞK SUNAOĞLU Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 17 (2 …, 2022 | 2 | 2022 |
| Consumer Ethnocentrism: A Systematic Review and Directions for Future Research. M Vardarsuyu Journal of Consumer & Consumption Research/Tuketici ve Tuketim Arastirmalari …, 2022 | 1 | 2022 |
| Tüketici-Marka Özdeşleşmesinin Daha Çok Ödemeye Etkisi: Materyalizm, Benzerlikten Kaçinma ve Dürtüsel Satin Almanin Rolü ŞK SUNAOĞLU, M VARDARSUYU Pazarlama ve Pazarlama Araştırmaları Dergisi 15 (3), 773-802, 2022 | 1 | 2022 |
| MARKA SEVGİSİNİN KAVRAMSALLAŞTIRILMASI, ÖLÇÜMÜ, NEDENLERİ VE SONUÇLARINA YÖNELİK KRİTİK BİR İNCELEME M VARDARSUYU, B GÜLTEKİN Pazarlama ve Pazarlama Araştırmaları Dergisi 16 (3), 797-820, 2023 | | 2023 |
| THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND PRODUCT PURCHASE A Diamantopoulos, C Papadopoulou, M Vardarsuyu, M Matarazzo Global Marketing Conference, 909-909, 2023 | | 2023 |
| PAZARLAMANIN GELECEĞİ M Vardarsuyu | | 2021 |
| Developing Dynamic Capabilities for Export Venture Growth: A Study of Turkish and US Export Manufacturing SMEs MU Turgut University of Leeds, 2019 | | 2019 |
