Aysegul Ozsomer
Aysegul Ozsomer
Professor of Marketing, Koç University
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Cited by
Cited by
The effects of entrepreneurial proclivity and market orientation on business performance
K Matsuno, JT Mentzer, A Özsomer
Journal of marketing 66 (3), 18-32, 2002
The interplay between global and local brands: A closer look at perceived brand globalness and local iconness
A Özsomer
Journal of International Marketing 20 (2), 72-95, 2012
Global brand purchase likelihood: A critical synthesis and an integrated conceptual framework
A Özsomer, S Altaras
Journal of International marketing 16 (4), 1-28, 2008
What makes firms more innovative? A look at organizational and environmental factors
A Özsomer, RJ Calantone, A Di Bonetto
Journal of business & industrial marketing 12 (6), 400-416, 1997
Country-of-origin effects on product evaluations: A sequel to Bilkey and Nes review
A Ozsomer, ST Cavusgil
Enhancing knowledge development in marketing 2 (1991), 269-277, 1991
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
Marketing program standardization: A cross-country exploration
A Özsomer, BL Simonin
International Journal of Research in Marketing 21 (4), 397-419, 2004
Marketing Standardisation by Multinationals in an EmergingMarket
A Ozsomer, M Bodur, S Tamer Cavusgil
European Journal of Marketing 25 (12), 50-64, 1991
A resource-based model of market learning in the subsidiary: The capabilities of exploration and exploitation
A Özsomer, E Gençtürk
Journal of International Marketing 11 (3), 1-29, 2003
Competing perspectives in international marketing strategy: contingency and process models
A Özsomer, GE Prussia
Journal of International Marketing 8 (1), 27-50, 2000
We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis
E Kottika, A Özsomer, P Rydén, IG Theodorakis, K Kaminakis, KG Kottikas, ...
Industrial Marketing Management 88, 352-365, 2020
Türkiye’de marka kiţiliđi oluţturan boyutlar. 12
L Aksoy, A Özsomer
Ulusal Pazarlama Kongresi Bildiriler Kitabý 1, 14, 2007
The new emerging market multinationals: Four strategies for disrupting markets and building brands
A Chattopadhyay, R Batra, A Ozsomer
(No Title), 2012
Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries
BL Simonin, A Özsomer
Human Resource Management: Published in Cooperation with the School of …, 2009
The role of market orientation in advertising spending during economic collapse: The case of Turkey in 2001
P Özturan, A Özsomer, R Pieters
Journal of Marketing Research 51 (2), 139-152, 2014
A global brand management roadmap
A Özsomer, R Batra, A Chattopadhyay, F Ter Hofstede
International Journal of Research in Marketing 29 (1), 1-4, 2012
Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda
T Mandler, B Sezen, J Chen, A Özsomer
Journal of Business Research 125, 416-435, 2021
Selecting international freight forwarders: an expert systems application
A Özsomer, M Mitri, S Tamer Cavusgil
International Journal of Physical Distribution & Logistics Management 23 (3 …, 1993
Global product R&D and the firm's strategic position
S Zou, A Özsomer
Journal of International Marketing 7 (1), 57-76, 1999
Introduction to the special issue on “innovation in and from emerging economies”
RP Lee, A Özsomer, KZ Zhou
Industrial Marketing Management, 16-17, 2015
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