Qing Wang
Qing Wang
Professor of Marketing and Innovation, Warwick University
Verified email at wbs.ac.uk
Title
Cited by
Cited by
Year
Innovation in complex products and systems
M Hobday, H Rush, T Joe
Research policy 29 (7-8), 793-804, 2000
3752000
Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry
LY Peng, Q Wang
Journal of marketing management 22 (1-2), 25-59, 2006
2892006
Complexity and the functions of the firm: breadth and depth
Q Wang, N von Tunzelmann
Research policy 29 (7-8), 805-818, 2000
2662000
As time goes by: Do cold feet follow warm intentions for really new versus incrementally new products?
DL Alexander, JG Lynch Jr, Q Wang
Journal of Marketing Research 45 (3), 307-319, 2008
2322008
Capabilities and production theory
N von Tunzelmann, Q Wang
Structural Change and Economic Dynamics 18 (2), 192-211, 2007
1042007
What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses
Yan Yang, Qing Wang, Hengyuan Zhu
Journal of Product Innovation Management 29 (2), 166-179, 2012
1012012
Are consumers what they consume?-Linking lifestyle segmentation to product attributes: an exploratory study of the Chinese mobile phone market
H Zhu, Q Wang, L Yan, G Wu
Journal of Marketing Management 25 (3-4), 295-314, 2009
892009
Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
Q Wang, P Shukla
Psychology & Marketing 30 (4), 295-304, 2013
852013
An evolutionary view of dynamic capabilities
N Tunzelmann
Economie appliquee 56 (3), 33-64, 2003
832003
Consumer generated advertising in blogs
D Mutum, Q Wang
Handbook of research on digital media and advertising: User generated …, 2011
812011
Factors influencing consumers’ evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation
Q Wang, S Dacko, M Gad
ACR North American Advances, 2008
702008
The R&D‐marketing interface and new product entry strategy
Q Wang, E Montaguti
Marketing intelligence & planning, 2002
302002
R&D/marketing interface in a firm's capability-building process: evidence from pharmaceutical firms
Q Wang
International Journal of Innovation Management 1 (01), 23-52, 1997
171997
On the Building and Maintenance of Strategic alliance Relational Capital
G Bao, Q Wang
R&D Management 3, 2004
142004
An Empirical Research on the Relations Among Entrepreneurs' Social Networks, Resource Capturing and Small Enperprise Growth [J]
Q WANG, G BAO
Journal of Industrial Engineering and Engineering Management 4, 2007
82007
The exploitation of a multidisciplinary approach in studying the RD47; marketing interface with some empirical evidence
Q Wang
International Journal of Technology Management, 11 3 (4), 369-379, 1996
81996
Flying start or doomed to fail? The effect of adopters’ initial achievement goal orientation on continuing new product use
DL Alexander, Q Wang
Working paper, University of St. Thomas, 2013
52013
Handbook of research on digital media and advertising: user generated content consumption
D Mutum, Q Wang
UK: University of Warwick, 2011
42011
Understanding consumer responses to innovations
Q Wang
Gaining momentum: Managing the diffusion of innovations, 195-213, 2010
42010
Effects of customer beliefs on relationship marketing tactics and customer attitude on switching intention in a competitive service industry
YP Leong, Q Wang
ACR Asia-Pacific Advances, 2006
42006
The system can't perform the operation now. Try again later.
Articles 1–20