Harald J. van Heerde
Harald J. van Heerde
Verified email at unsw.edu.au
Title
Cited by
Cited by
Year
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
J Leenheer, HJ Van Heerde, THA Bijmolt, A Smidts
International Journal of Research in Marketing 24 (1), 31-47, 2007
5282007
New empirical generalizations on the determinants of price elasticity
THA Bijmolt, HJ Van Heerde, RGM Pieters
Journal of marketing research 42 (2), 141-156, 2005
4082005
The impact of a product-harm crisis on marketing effectiveness
H Van Heerde, K Helsen, MG Dekimpe
Marketing Science 26 (2), 230-245, 2007
3882007
What makes consumers willing to pay a price premium for national brands over private labels?
JBEM Steenkamp, HJ Van Heerde, I Geyskens
Journal of marketing research 47 (6), 1011-1024, 2010
3552010
The long-term effect of marketing strategy on brand sales
MB Ataman, HJ Van Heerde, CF Mela
Journal of Marketing Research 47 (5), 866-882, 2010
3112010
Is 75% of the sales promotion bump due to brand switching? No, only 33% is
HJ Van Heerde, S Gupta, DR Wittink
Journal of Marketing Research 40 (4), 481-491, 2003
2782003
The estimation of pre-and postpromotion dips with store-level scanner data
HJ Van Heerde, PSH Leeflang, DR Wittink
Journal of Marketing Research 37 (3), 383-395, 2000
2782000
Decomposing the sales promotion bump with store data
HJ Van Heerde, PSH Leeflang, DR Wittink
Marketing Science 23 (3), 317-334, 2004
2542004
Rising from the ashes: How brands and categories can overcome product-harm crises
K Cleeren, HJ Van Heerde, MG Dekimpe
Journal of Marketing 77 (2), 58-77, 2013
2192013
The metabolic syndrome, cardiopulmonary fitness, and subcutaneous trunk fat as independent determinants of arterial stiffness: the Amsterdam Growth and Health Longitudinal Study
I Ferreira, RMA Henry, JWR Twisk, W van Mechelen, HCG Kemper, ...
Archives of internal medicine 165 (8), 875-882, 2005
2162005
Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising
IM Dinner, HJ Heerde Van, SA Neslin
Journal of marketing research 51 (5), 527-545, 2014
2142014
Evaluative conditioning procedures and the resilience of conditioned brand attitudes
S Sweldens, SMJ Van Osselaer, C Janiszewski
Journal of consumer Research 37 (3), 473-489, 2010
2072010
Semiparametric analysis to estimate the deal effect curve
HJ Van Heerde, PSH Leeflang, DR Wittink
Journal of Marketing Research 38 (2), 197-215, 2001
1872001
Winners and losers in a major price war
HJ Van Heerde, E Gijsbrechts, K Pauwels
Journal of Marketing Research 45 (5), 499-518, 2008
1802008
The dynamic effect of innovation on market structure
HJ Van Heerde, CF Mela, P Manchanda
Journal of Marketing Research 41 (2), 166-183, 2004
1702004
Building brands
MB Ataman, CF Mela, HJ Van Heerde
Marketing Science 27 (6), 1036-1054, 2008
1552008
Brand buzz in the echoverse
K Hewett, W Rand, RT Rust, HJ Van Heerde
Journal of Marketing 80 (3), 1-24, 2016
1512016
Price and advertising effectiveness over the business cycle
HJ Van Heerde, MJ Gijsenberg, MG Dekimpe, JBEM Steenkamp
Journal of Marketing Research 50 (2), 177-193, 2013
1332013
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
H Datta, KL Ailawadi, HJ Van Heerde
Journal of Marketing 81 (3), 1-20, 2017
1312017
Incorporating context effects into a choice model
RP Rooderkerk, HJ Van Heerde, THA Bijmolt
Journal of Marketing Research 48 (4), 767-780, 2011
1182011
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Articles 1–20