| Exploring the concept and measurement of general risk aversion CA Mandrik, Y Bao Advances in consumer research 32, 531, 2005 | 275 | 2005 |
| Intergenerational influence: Roles of conformity to peers and communication effectiveness CA Mandrik, EF Fern, Y Bao Psychology & Marketing 22 (10), 813-832, 2005 | 140 | 2005 |
| Discerning store brand users from value consciousness consumers: the role of prestige sensitivity and need for cognition Y Bao, CA Mandrik Advances in Consumer Research 31 (1), 707-712, 2004 | 116 | 2004 |
| Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization O Essiz, C Mandrik Psychology & Marketing 39 (1), 5-26, 2022 | 68 | 2022 |
| Consumer Heuristics: The Tradeoff Between Processing Effort and Value in Brand Choice. CA Mandrik Advances in consumer research 23 (1), 1996 | 66 | 1996 |
| Exploring the Value-Action gap in green consumption: Roles of risk aversion, subjective knowledge, and gender differences O Essiz, S Yurteri, C Mandrik, A Senyuz Journal of Global Marketing 36 (1), 67-92, 2023 | 36 | 2023 |
| Intergenerational influence in mothers and young adult daughters CA Mandrik, EF Fern, Y Bao ACR North American Advances, 2004 | 14 | 2004 |
| A cross-national study of intergenerational influence: US and PRC C Mandrik, Y Bao, S Wang Journal of Consumer Marketing 35 (1), 91-104, 2018 | 12 | 2018 |
| An information processing perspective on between-brand price premiums: Antecedents and consequences of motivation CA Mandrik Virginia Polytechnic Institute and State University, 2003 | 12 | 2003 |
| The Focus Group Kit CA Mandrik The Journal of Consumer Affairs 32 (2), 436-440, 1998 | 2 | 1998 |
| " The message in the box: How exposure to money affects charitable giving": Correction. A Ekici, A Shiri, CA Mandrik Springer, 2019 | 1 | 2019 |
| How Does Donation Box Transparency Affect Charitable Giving? A Money Priming Perspective A Shiri, C Mandrik, NC Campus, CA Ekici, TM Tan, CA Trujillo, ... Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 289, 2018 | 1 | 2018 |
| Correction to: The message in the box: how exposure to money affects charitable giving A Ekici, A Shiri, CA Mandrik Marketing Letters 30 (1), 119-119, 2019 | | 2019 |
| Competitive Paper Session: Family and Gender Issues. A Shoham, GM Rose, A Bakir, L Meng, H Brembeck, CA Mandrik, EF Fern, ... Advances in Consumer Research 31 (1), 2004 | | 2004 |
