Melek Demiray
Melek Demiray
PhD @ Istanbul Technical University & Research Scholar @ University of Minnesota Duluth
itu.edu.tr üzerinde doğrulanmış e-posta adresine sahip
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
M Demiray, S Burnaz
Journal of Business Research 96, 115-124, 2019
152019
The Crowdfunding Communities and the Value of Identification for Sustainability of Co-Creation
M Demiray, Y Aslanbay
Crowdfunding for Sustainable Entrepreneurship and Innovation, 155-174, 2017
52017
The Crowdfunding Market, Models, Platforms, and Projects
M Demiray, S Burnaz, Y Aslanbay
Crowdfunding for Sustainable Entrepreneurship and Innovation, 90-126, 2017
42017
POSITIONING OF CROWDFUNDING PLATFORMS: TURKEY AS AN EMERGING MARKET CASE
M Demiray, S Burnaz
Journal of Management Marketing and Logistics 6 (2), 84-94, 2019
22019
Çevrimiçi Marka Topluluklarının Kulaktan Kulağa İletişim Ve Yeni Ürün Satın Alma Niyetinin Oluşmasındaki Rolü
M Demiray
Fen Bilimleri Enstitüsü, 2013
22013
The Impact of Company Facebook Page on Wom Communication of New Product
M Demiray, S Burnaz
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
12016
Effects of Personal Issues on the Consumers’ Product Failure Evaluations
M Demiray, M Okan, S Karadayi
Journal of Euromarketing 23, 19-28, 2014
12014
The Role of Peer Influence on Brand Community Commitment: A SEM Model for Brand Communities in a Social Networking Site
M Demiray, S Burnaz
AMA Summer Educators' Conference Proceedings 25, pF-35, 2014
2014
Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.
Makaleler 1–8