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Melek Demiray
Melek Demiray
PhD @ Istanbul Technical University & Research Scholar @ University of Minnesota Duluth
Verified email at itu.edu.tr
Title
Cited by
Cited by
Year
Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
M Demiray, S Burnaz
Journal of Business Research 96, 115-124, 2019
1062019
POSITIONING OF CROWDFUNDING PLATFORMS: TURKEY AS AN EMERGING MARKET CASE
M Demiray, S Burnaz
Journal of Management Marketing and Logistics 6 (2), 84-94, 2019
152019
EFFECTS OF INSTITUTIONS ON ENTREPRENEURS'TRUST AND ENGAGEMENT IN CROWDFUNDING
M Demiray, S Burnaz, D Li
Journal of Electronic Commerce Research 22 (2), 95-109, 2021
82021
The Crowdfunding Communities and the Value of Identification for Sustainability of Co-Creation
M Demiray, Y Aslanbay
Crowdfunding for Sustainable Entrepreneurship and Innovation, 155-174, 2017
82017
The Crowdfunding Market, Models, Platforms, and Projects
M Demiray, S Burnaz, Y Aslanbay
Crowdfunding for Sustainable Entrepreneurship and Innovation, 90-126, 2017
62017
Çevrimiçi Marka Topluluklarının Kulaktan Kulağa İletişim Ve Yeni Ürün Satın Alma Niyetinin Oluşmasındaki Rolü
M Demiray
Fen Bilimleri Enstitüsü, 2013
42013
Crowdfunding Community Engagement: Drivers And Outcomes
M Demiray
Institute of Social Sciences, 2019
12019
The Impact of Company Facebook Page on Wom Communication of New Product
M Demiray, S Burnaz
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
12016
Effects of Personal Issues on the Consumers’ Product Failure Evaluations
M Demiray, M Okan, S Karadayi
Journal of Euromarketing 23, 19-28, 2014
12014
Session 3.8. Advertising in the Age of Social Media
N Michaelidou, H Herjanto, S Gaur, SF Yap, M Demiray, S Burnaz
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
2015
The Role of Peer Influence on Brand Community Commitment: A SEM Model for Brand Communities in a Social Networking Site
M Demiray, S Burnaz
AMA Summer Educators' Conference Proceedings 25, pF-35, 2014
2014
THE ROLE OF PEER INFLUENCE ON BRAND COMMUNITY COMMITMENT
M Demiray, S Burnaz
ONLINE CONSUMER REVIEWS: HOW ARE THEY CREDIBLE?
LÖBD KURTCAN, M DEMIRAY, Ş BURNAZ
BİLDİRİ KİTABI, 28, 0
Compilation of References About the Contributors Index
T Greco, M Demiray, Y Aslanbay, R Kleverlaan, I Chiara Candelise, ...
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