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Bruce Emmanuel
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A review of corporate social responsibility and its relationship with customer satisfaction and corporate image
B Emmanuel, OA Priscilla
Open Journal of Business and Management 10 (2), 715-728, 2022
282022
The impact of institutional creativity and innovation capability on innovation performance of public sector organizations in Ghana
JC Azamela, Z Tang, A Owusu, SB Egala, E Bruce
Sustainability 14 (3), 1378, 2022
212022
The effect of digital marketing adoption on SMEs sustainable growth: Empirical evidence from Ghana
E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah, SB Egala
Sustainability 15 (6), 4760, 2023
202023
Driving factors to competitive sustainability of SMEs in the tourism sector: An introspective analysis
J Amoah, S Bankuoru Egala, S Keelson, E Bruce, R Dziwornu, ...
Cogent Business & Management 10 (1), 2163796, 2023
162023
Social media usage and SME firms’ sustainability: An introspective analysis from Ghana
E Bruce, Z Shurong, SB Egala, J Amoah, D Ying, H Rui, T Lyu
Sustainability 14 (15), 9433, 2022
162022
Social media integration: An opportunity for SMEs sustainability
E Bruce, S Keelson, J Amoah, S Bankuoru Egala
Cogent Business & Management 10 (1), 2173859, 2023
142023
Social media and its connection to business performance—A literature review
B Emmanuel, S Zhao, SB Egala, Y Mammet, K Godson
American Journal of Industrial and Business Management 12 (5), 877-893, 2022
122022
The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. Sustainability, 15 (6), 4760
E Bruce, Z Shurong, D Ying, M Yaqi, J Amoah, SB Egala
102023
Impact of social media on start-up survival: Qualitative evidence from Ghana.
E Bruce, Z Shurong, A Akakpo, J Oppong
Journal of Management, Economics, & Industrial Organization (JOMEINO) 6 (2), 2022
92022
Social media adoption in smes sustainability: evidence from an emerging economy
J Amoah, E Bruce, Z Shurong, S Bankuoru Egala, K Kwarteng
Cogent Business & Management 10 (1), 2183573, 2023
82023
Relationship between green supply chain adoption and supplier innovation initiative: evidence from manufacturing firms in accra metropolis
B Emmanuel, Y Mammet, A Kaze, OA Priscilla, AB Alfred
Open Journal of Business and Management 9 (6), 2780-2792, 2021
52021
Digital transformation in an emerging economy: exploring organizational drivers
SB Egala, J Amoah, A Bashiru Jibril, R Opoku, E Bruce
Cogent Social Sciences 10 (1), 2302217, 2024
22024
Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana. Sustainability 2022, 14, 9433
E Bruce, Z Shurong, SB Egala, J Amoah, D Ying, H Rui, T Lyu
s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022
22022
Reassessing the impact of social media on healthcare delivery: insights from a less digitalized economy
E Bruce, Z Shurong, J Amoah, SB Egala, FK Sobre Frimpong
Cogent Public Health 11 (1), 2301127, 2024
12024
Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory
SA Keelson, E Bruce, SB Egala, J Amoah, A Bashiru Jibril
Cogent Social Sciences 10 (1), 2318878, 2024
2024
Influence of Green Human Resource Management on firm’s environmental performance: Green Employee Empowerment as a mediating factor
P Adu Sarfo, J Zhang, G Nyantakyi, FA Lassey, E Bruce, O Amankwah
Plos one 19 (4), e0293957, 2024
2024
AN Review in Corporate Social Liability and Its Relationship with Customer Satisfaction and Corporate Image ()
B Immanuel, OA Prince
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