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Alicia M. Johnson
Alicia M. Johnson
Assistant Professor of Marketing, UMass Amherst
isenberg.umass.edu üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims
G Rybak, S Burton, AM Johnson, C Berry
Journal of Business Research 135, 464-479, 2021
182021
How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern
G Rybak, AM Johnson, S Burton
Journal of Advertising 52 (1), 145-156, 2023
42023
Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions
AM Johnson, D Villanova, RJ Smith
Journal of Consumer Research, ucad015, 2023
2023
The Effects of Loan Application Formats on Consumer Loan Decisions
A Johnson, D Villanova, R Smith
ACR North American Advances, 2021
2021
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