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Şirin Gizem Köse
Şirin Gizem Köse
Assistant Professor of Marketing
Verified email at yildiz.edu.tr
Title
Cited by
Cited by
Year
Instagram, Facebook or Twitter: which engages best? A comparative study of consumer brand engagement and social commerce purchase intention
İ Kırcova, Y Yaman, ŞG Köse
642018
Understanding ephemeral social media through instagram stories: A marketing perspective
İ Kircova, F Pinarbaşi, ŞG Köse
Business & Management Studies: An International Journal 8 (2), 2173-2192, 2020
392020
Using Theory of Consumption Values to Predict Organic Food Purchase Intention: Role of Health Consciousness and Eco Friendly LOHAS Tendency
ŞG Köse, İ Kırcova
Spanish Journal of Agricultural Research 19 (3), 2021
212021
Augmented reality as a tool to enhance the experiential value of online shopping: The future of fashion retailing
TO Çadırcı, ŞG Köse
Handbook of research on global fashion management and merchandising, 280-304, 2016
202016
Televizyon dizileri ve filmlerde ürün yerleştirmeye yönelik genç tüketicilerin tutumlarına ilişkin bir nitel araştırma
İ Kırcova, ŞG Köse
Pazarlama ve Pazarlama Araştırmaları Dergisi 10 (19), 51-78, 2017
192017
Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image
K Aydın, E Özer Çizer, ŞG Köse
Duzce Medical Journal 23, 2021
162021
Sürdürülebilir moda perakendeciliği: Tüketici algıları üzerine bir araştırma
ŞG Köse, K Aydın
Istanbul Business Research 49 (1), 86-116, 2020
132020
Şehirde yolculuk: Algilanan hizmet kalitesi, kurum imaji, müşteri memnuniyeti ve müşteri sadakati ilişkisinde şehir hatlari örneği
İ Kırcova, G Köse, E Özer
Uluslararası İktisadi ve İdari İncelemeler Dergisi, 79-100, 2020
122020
Instagram, Facebook or Twitter: which engages best
İ Kırcova, Y Yaman, ŞG Köse
A comparative study of consumer brand engagement and social commerce …, 2018
112018
Fashion customers’ eWOM behavior: an exploratory study
ŞG Köse, E Enginkaya
European Journal of Multidisciplinary Studies 5 (1), 479-480, 2017
92017
NEXT TIME IT MIGHT NOT BE HERE: EXPLORING MOTIVATIONS TO PURCHASE LIMITED EDITION FOOD AND BEVERAGE PRODUCTS
ŞG Köse, E Özer Çizer
Journal of Food Products Marketing, 2021
82021
Organik Gıdalara Yönelik Tüketici Yaklaşımları ve Pazarlama İletişimi Önerileri
ŞG Köse, İ Kırcova
Türkiye İletişim Araştırmaları Dergisi, 338-367, 2020
72020
Advergaming–How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames
AS Güngör, TO Çadırcı, ŞG Köse
Handbook of Research on Human-Computer Interfaces, Developments, and …, 2016
72016
Consumer responses toward smart technology: a systematic review, synthesis, and future research agenda
A Sağkaya Güngör, T Ozansoy Çadırcı, ŞG Köse, E Özer Çizer
International Journal of Consumer Studies 48 (3), e13048, 2024
62024
Drivers and barriers influencing consumers' intention to purchase cosmetics with refillable packaging
İ Kazançoğlu, ŞG Köse, A Arslan
Packaging Technology and Science 37 (6), 551-569, 2024
52024
Deneyimsel pazarlamanın müşteri memnuniyeti ve müşteri sadakati ile ilişkisi: akıllı telefon sektörüne yönelik bir araştırma
ŞG KÖSE, E ÖZER
Business and Economics Research Journal 12 (1), 219-232, 2021
42021
Artificial intelligence in retailing
I Kircova, MH Saglam, SG Kose
University of South Florida (USF) M3 Publishing 5 (2021), 73, 2021
42021
The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti …
SG Kose, E Ozer Cizer
Business and Economics Research Journal 12 (1), 219-232, 2021
42021
Would you like to be a premium customer? a research on the factors related to the intention to pay for a premium music service
I Kırcova, PB Turkay, SG Kose
Journal of Management Marketing and Logistics 7 (1), 42-52, 2020
42020
Pazarlama Anlayışındaki Değişimler Açısından Kurumsal Sosyal Sorumluluğun Müşteri Tatmini Ve Müşteri Sadakatiyle İlişkisi
ŞG Köse
Pazarlama Teorisi ve Uygulamaları Dergisi 1 (1), 2015
42015
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Articles 1–20