| Social Media Adoption: A Process-based Approach A Toker, M Seraj, A Kuscu, R Yavuz, S Koch, C Bisson Journal of Organizational Computing and Electronic Commerce 26 (4), 344-363, 2016 | 21 | 2016 |
| An Exploratory Study on the Dimensions of Employer Branding A Kuşçu, EY Okan Öneri Dergisi 9 (34), 119-130, 2010 | 19 | 2010 |
| Understanding Mobile Advertising Acceptance: An Integrative Approach DS Özçam, A Kuşçu, U Yozgat International Journal of Mobile Communications 13 (4), 376-397, 2015 | 13 | 2015 |
| Analyzing online shopping behavior from the perspective of YouTube: Do Vlog content and Vlogger characteristics matter A Tolunay, H Ekizler OPUS International Journal of Society Researches 18 (41), 3041-3065, 2021 | 9 | 2021 |
| Algılanan Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisinde Güvenin Aracılık Rolü. AT Kuşçu, BV Durmaz, MK Sazkaya Celal Bayar University Journal of Social Sciences/Celal Bayar Üniversitesi …, 2019 | 6 | 2019 |
| An empirical investigation on influencer marketing: The impact of content-related, follower-related and influencer-related factors on consumers’ purchase intentions S Daimi, A Tolunay Istanbul Management Journal, 59-86, 2021 | 4 | 2021 |
| An Exploratory Study on Turkish Consumers’ Attitude And Purchase Intention Towards Green Products F Midilli, A Tolunay Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 23 (1), 249-270, 2021 | 4 | 2021 |
| Inconspicuous Luxury Consumption: Another Form of New Luxury? AT Kuşçu Building Consumer-Brand Relationship in Luxury Brand Management, 65-85, 2021 | 4 | 2021 |
| Employer Branding in the Digital Era A Kuşçu Impacts of Online Advertising on Business Performance, 28-51, 2020 | 4 | 2020 |
| What Drives Consumers to Buy Online? A Study on Exploring Online Consumer Behavior A Kuşçu, U Yozgat Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 10 (19), 74-103, 2019 | 4 | 2019 |
| Hate is Such a Strong Word… Or is it? An Abstract A Kuşçu Academy of Marketing Science World Marketing Congress, 309-309, 2019 | 3 | 2019 |
| Analyzing The Link Between Sales Technology Use And Sales Performance A Kuşçu Öneri Dergisi 14 (51), 112-127, 2019 | 2 | 2019 |
| Algılanan kurumsal sosyal sorumluluğun satın alma niyeti üzerindeki etkisinde güvenin aracılık rolü MK SAZKAYA, A KUŞÇU, BV DURMAZ Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi 17 (4), 160-172, 2019 | 2 | 2019 |
| Social Media Maturity and Social Media Intention by SMEs in Turkey A Toker, M Seraj, A Kuscu, R Yavuz, S Koch, C Bisson Proceedings International Marketing Trends Conference, 1-16, 2015 | 2 | 2015 |
| Does Ethnocentrism Matter To Brand Equity? Turkish consumers’ perceptions of foreign and domestic brands A Kuşçu, EY Okan Marketing Trends Conference, 2012 | 2 | 2012 |
| An exploratory study on the dimensıons of employer brandıng A Kuşçu, E Yolbulan Okan Öneri Dergisi, 2010 | 1 | 2010 |
| Can Luxury Be Sustainable and Still Create Value for a Sustainable Future? A Tolunay, FM Muskara Transition to the Circular Economy Model: The Case of Turkey, 75-94, 2024 | | 2024 |
| Kurumsal Yetkinlik ile Satın Alma Niyeti Arasındaki İlişkide Müşteri Kurum Özdeşlemesi ve Algılanan Olumsuz Duyurumun Etkisine Yönelik Bir Araştırma A KUŞÇU, MK SAZKAYA, BV DURMAZ Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 22 (1), 163-179, 2020 | | 2020 |
| The Interplay Between “Inter-functional Coordination”,“Competitor Orientation”,“Brand Orientation” and “Customer Orientation”; An Example from the Turkish Retail Industry DS ÖZÇAM, AT KUŞÇU | | 2020 |
| Can Luxury Be Sustainable and Still Create Value for a Sustainable Future? Check for updates A Tolunay, FM Muskara Transition to the Circular Economy Model: The Case of Turkey, 75, 0 | | |
