| Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation? YG Ji, C Li, M North, J Liu Public Relations Review 43 (1), 201-210, 2017 | 189 | 2017 |
| Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance G Yoon, C Li, YG Ji, M North, C Hong, J Liu Journal of Advertising, 1-14, 2018 | 187 | 2018 |
| Social presence and digital dialogic communication: Engagement lessons from top social CEOs LR Men, WHS Tsai, ZF Chen, YG Ji Journal of Public Relations Research 30 (3), 83-99, 2018 | 160 | 2018 |
| Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data YG Ji, ZF Chen, W Tao, ZC Li Public Relations Review 45 (1), 88-103, 2019 | 122 | 2019 |
| Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth J Liu, C Li, YG Ji, M North, F Yang Computers in Human Behavior 73, 605-613, 2017 | 111 | 2017 |
| Strategic Use of Social Media for Stakeholder Engagement in Startup Companies in China Z Chen, YG Ji, LR Men International Journal of Strategic Communication, 2017 | 87 | 2017 |
| Mapping corporate social responsibility research in communication: A network and bibliometric analysis YG Ji, W Tao, H Rim Public Relations Review 46 (5), 101963, 2020 | 63 | 2020 |
| Theoretical Insights of CSR Research in Communication from 1980 to 2018: A Bibliometric Network Analysis YG Ji, W Tao, H Rim Journal of Business Ethics, 2021 | 55 | 2021 |
| Walking the talk: An exploratory examination of executive leadership communication at startups in China LR Men, ZF Chen, YG Ji Journal of Public Relations Research 30 (1-2), 35-56, 2018 | 47 | 2018 |
| Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics LR Men, YG Ji, ZF Chen Journal of Public Relations Research 29 (2-3), 90-113, 2017 | 43 | 2017 |
| The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study A Yang, YG Ji Public Relations Review 45 (5), 101839, 2019 | 39 | 2019 |
| Cultivating relationships with startup employees: the role of entrepreneurs’ leadership communication LR Men, ZF Chen, YG Ji Management Communication Quarterly 35 (4), 518-545, 2021 | 31 | 2021 |
| Public responses to nonprofit social media messages: The roles of message features and cause involvement W Tao, ZC Li, ZF Chen, YG Ji Public relations review 47 (2), 102038, 2021 | 23 | 2021 |
| Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication ZF Chen, YG Ji, LR Men New Media & Society 25 (12), 3613-3640, 2023 | 22 | 2023 |
| Firm-determined or consumer-determined corporate social responsibility (CSR)? Examining the effects of choice-of-cause in cause-related marketing W Tao, YG Ji International Journal of Business Communication, 2329488420918397, 2020 | 19 | 2020 |
| Strategic Communication for Startups and Entrepreneurs in China LR Men, YG Ji, ZF Chen Routledge, 2020 | 16 | 2020 |
| When transparent leadership communication motivates employee advocacy: Testing the mediator roles of employee attributions in CEO activism C Hong, YG Ji Public relations review 48 (3), 102202, 2022 | 13 | 2022 |
| Engaging Your Feelings: Emotion Contagion and Public Engagement on Nonprofit Organizations’ Facebook Sites ZC Li, YG Ji, W Tao, ZF Chen Nonprofit and Voluntary Sector Quarterly, 08997640211057398, 2021 | 11 | 2021 |
| Engaging Employees in CEO Activism: The Role of Transparent Leadership Communication in Making a Social Impact YG Ji, C Hong Journalism & Mass Communication Quarterly, 2022 | 7 | 2022 |
| What’s ROI got to do with it YG Ji, Z Chen, C Li, D Stacks New media and public relations, 2017 | 7 | 2017 |
