| Revisiting word-of-mouth communications: a cross-national exploration MS Cheung, MM Anitsal, I Anitsal Journal of Marketing Theory and Practice 15 (3), 235-249, 2007 | 192 | 2007 |
| Academic dishonesty and intention to cheat: A model on active versus passive academic dishonesty as perceived by business students I Anitsal, MM Anitsal, R Elmore Academy of Educational Leadership Journal 13 (2), 17, 2009 | 89 | 2009 |
| Viral marketing: Techniques and implementation B Rollins, I Anitsal, MM Anitsal, M Meral Entrepreneurial Executive 19 (1), 1-17, 2014 | 60 | 2014 |
| The role of logos in building brand awareness and performance: Implications for entrepreneurs T Girard, MM Anitsal, I Anitsal The Entrepreneurial Executive 18, 7, 2013 | 49 | 2013 |
| An application of services marketing mix framework: how do retailers communicate information on their sales receipts? I Anitsal, T Girard, MM Anitsal Business Studies Journal 4 (2), 2012 | 38 | 2012 |
| Emergence of entrepreneurial retail forms I Anitsal, MM Anitsal Academy of Entrepreneurship Journal 17 (2), 1, 2011 | 35 | 2011 |
| Customer versus employee perceptions: A review of self-service technology options as illustrated in self-checkouts in US retail industry A McWilliams, I Anitsal, MM Anitsal Academy of marketing studies journal 20 (1), 79, 2016 | 34 | 2016 |
| SOCIAL MEDIA'S KEY SUCCESS FACTORS: AN ANALYSIS OF CUSTOMER REACTIONS. SR Campbell, I Anitsal, MM Anitsal Business Studies Journal 5 (1), 2013 | 28 | 2013 |
| Activity based costing in services industry: A conceptual framework for entrepreneurs OK Onat, I Anitsal, MM Anitsal The Entrepreneurial Executive 19, 149, 2014 | 26 | 2014 |
| Poverty among Nigerian women entrepreneurs: A call for diversification of sustainable livelihood in agricultural entrepreneurship ED Ojo, I Anitsal, MM Anitsal International Journal of Entrepreneurship 19, 167, 2015 | 23 | 2015 |
| The core of retail mission statements: top 100 US retailers MM Anitsal, I Anitsal, T Girard Academy of Strategic Management Journal 11 (1), 131, 2012 | 18 | 2012 |
| Retail mission statements: Top 100 global retailers I Anitsal, MM Anitsal, T Girard Academy of Strategic Management Journal 12 (1), 1, 2013 | 17 | 2013 |
| IMPACT OF CUSTOMERS'PERSONALITY TRAITS IN RETAIL ENVIRONMENTS MM Anitsal, I Anitsal Academy of Strategic Management Journal 8, 39, 2009 | 16 | 2009 |
| A Model of Business Performance in The US Airline Industry: How Customer Complaints Predict The Performance? S Birim, MM Anitsal, İ Anitsal Business Studies Journal 8 (2), 2016 | 15 | 2016 |
| Active versus passive academic dishonesty: Comparative perceptions of accounting versus non-accounting majors R Elmore, MM Anitsal, I Anitsal J. Legal Ethical & Regul. Isses 14, 89, 2011 | 14 | 2011 |
| Student evaluations of course attributes of online courses versus on-ground courses: Impact of student personality traits MM Anitsal, I Anitsal, B Barger, I Fidan, MR Allen Allied Academies International Conference. Academy of Marketing Studies …, 2008 | 13 | 2008 |
| The application of means-end theory to understanding the value of simulation-based learning MM Anitsal, ER Cadotte Developments in Business Simulation and Experiential Learning: Proceedings …, 2007 | 13 | 2007 |
| Technology-based self-service: issues for retail management and research I Anitsal, MA Moon, MM Anitsal Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 10 | 2014 |
| Achieving quality enhancement program (QEP) objectives: Impact of on-line and on-ground course characteristics by undergraduate student personality traits MM Anitsal, I Anitsal, B Barger, I Fidan, MR Allen Academy of Educational Leadership Journal 14 (1), 37, 2010 | 10 | 2010 |
| Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines MM Anitsal, I Anitsal, S Anitsal Journal of Global Scholars of Marketing Science 29 (1), 25-41, 2019 | 9 | 2019 |
