| Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression JA McCarty, M Hastak Journal of business research 60 (6), 656-662, 2007 | 429 | 2007 |
| Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation GT Ford, M Hastak, A Mitra, DJ Ringold Journal of public policy & marketing 15 (1), 16-27, 1996 | 236 | 1996 |
| Assessing the role of brand-related cognitive responses as mediators of communication effects on cognitive structure M Hastak, JC Olson Journal of Consumer Research 15 (4), 444-456, 1989 | 225 | 1989 |
| Memory-based product judgments: Effects of involvement at encoding and retrieval JW Park, M Hastak Journal of Consumer Research 21 (3), 534-547, 1994 | 201 | 1994 |
| Consumer comprehension of environmental advertising and labeling claims LA Morris, M Hastak, MB Mazis Journal of Consumer Affairs 29 (2), 328-350, 1995 | 174 | 1995 |
| Deception by implication: A typology of truthful but misleading advertising and labeling claims M Hastak, MB Mazis Journal of public policy & Marketing 30 (2), 157-167, 2011 | 155 | 2011 |
| Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim? A Mitra, M Hastak, GT Ford, DJ Ringold Journal of Public Policy & Marketing 18 (1), 106-117, 1999 | 123 | 1999 |
| Country‐of‐origin effects on product quality judgments: An information integration perspective M Hastak, ST Hong Psychology & marketing 8 (2), 129-143, 1991 | 113 | 1991 |
| Understanding and facilitating the usage of nutritional labels by low-literate consumers M Viswanathan, M Hastak, R Gau Journal of Public Policy & Marketing 28 (2), 135-145, 2009 | 111 | 2009 |
| The role of summary information in facilitating consumers’ comprehension of nutrition information M Viswanathan, M Hastak Journal of Public Policy & Marketing 21 (2), 305-318, 2002 | 101 | 2002 |
| What do online behavioral advertising privacy disclosures communicate to users? PG Leon, J Cranshaw, LF Cranor, J Graves, M Hastak, B Ur, G Xu Proceedings of the 2012 ACM workshop on Privacy in the electronic society, 19-30, 2012 | 100 | 2012 |
| Mediators of Message Sidedness Effects on Cognitive Structure for Involved and Uninvolved Audiences. M Hastak, JW Park Advances in consumer research 17 (1), 1990 | 90 | 1990 |
| The role of consumer surveys in public policy decision making M Hastak, MB Mazis, LA Morris Journal of Public Policy & Marketing 20 (2), 170-185, 2001 | 86 | 2001 |
| Pre-trial cognitive effects of cents-off coupons PS Raju, M Hastak Journal of Advertising 12 (2), 24-33, 1983 | 62 | 1983 |
| CONSUMER RESPONSE TO DEALS: A DISCUSSION OF THEORETICAL PERSPECTIVES. PS Raju, M Hastak Advances in consumer research 7 (1), 1980 | 49 | 1980 |
| Empirical evidence on the determinants of rent-to-own use and purchase behavior SM McKernan, JM Lacko, M Hastak Economic Development Quarterly 17 (1), 33-52, 2003 | 47 | 2003 |
| Customer experience with rent-to-own transactions JM Lacko, SM McKernan, M Hastak Journal of Public Policy & Marketing 21 (1), 126-138, 2002 | 45 | 2002 |
| Designing Evidence‐Based Disclosures: A Case Study of Financial Privacy Notices L Garrison, M Hastak, JM Hogarth, S Kleimann, AS Levy Journal of Consumer Affairs 46 (2), 204-234, 2012 | 41 | 2012 |
| On the validity of research methods in consumer dealing activity: An analysis of timing issues RD Wilson, LM Newman, M Hastak College of Business Administration, Pennsylvania State University, 1979 | 41 | 1979 |
| Effects of Involvement on On-line Brand Evaluations: A Stronger Test of the ELM. JW Park, M Hastak Advances in Consumer Research 22 (1), 1995 | 33 | 1995 |
