Adoption of mobile payment systems: a study on mobile wallets G Aydin, S Burnaz Journal of Business, Economics and Finance (Pressacademia) 5 (1), 73-73, 2016 | 241 | 2016 |
Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry G Aydin Journal of Hospitality Marketing & Management, 2019 | 152 | 2019 |
Factors affecting health tourism and international healthcare facility choice G AYDIN, B Karamehmet International Journal of Pharmaceutical and Healthcare Marketing 11 (1), 16-36, 2017 | 128 | 2017 |
Technology addiction in the digital economy and suggested solutions AV Ertemel, G Aydın Addicta Turk. J. Addict 5, 665-690, 2018 | 96* | 2018 |
Dünyada ve türkiye’de sağlik turizmi pazarlama uygulamalari ve karşilaştirmali durum analizi G AYDIN, BK AYDIN Pazarlama ve Pazarlama Araştırmaları Dergisi 8 (16), 1-22, 2015 | 88 | 2015 |
How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market G Aydin, N Uray, G Silahtaroglu Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 768-790, 2021 | 71 | 2021 |
Tüketici temelli marka değerinin finansal performans üzerine etkisi. G Aydin, B Ülengın ITU Journal Series D: Engineering 10 (2), 2011 | 70 | 2011 |
A comparative study on attitudes towards SMS advertising and mobile application advertising G Aydin, B Karamehmet International Journal of Mobile Communications 15 (5), 514-536, 2017 | 68 | 2017 |
Attitudes Towards Digital Ads in Turkey: Testing Differences between SNS ads and Mobile Ads G Aydın International Journal of Research in Business Studies and Management 3 (2), 1-11, 2016 | 66* | 2016 |
Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market G Aydin Journal of Internet Commerce 18 (4), 428-467, 2019 | 54 | 2019 |
Effect of Consumer-Based Brand Equity on Purchase Intention: Considering Socioeconomic Status and Gender as Moderating Effects G Aydin, B Ulengin Journal of Euromarketing 24 (2), 107-119, 2015 | 42 | 2015 |
Role of Personalization in Shaping Attitudes Towards Social Media Ads G Aydin International Journal of E-Business Research (IJEBR) 14 (3), 54-76, 2018 | 31 | 2018 |
Tüketici temelli marka değerinin firmaların finansal performansı üzerine etkisi: Türkiye'de bir çalışma G Aydın | 28 | 2009 |
EFFECT OF BRAND EQUITY ON FIRMS’FINANCIAL PERFORMANCE IN CONSUMER GOODS INDUSTRIES G Aydin, B Ulengin Journal of Business Economics and Finance 4 (3), 2015 | 27 | 2015 |
Marka Değeri ve Finansal Performans G AYDIN Yayınlanmamış Doktora Tezi, İstanbul Teknik Üniversitesi Fen Bilimler …, 2009 | 26* | 2009 |
Examining Social Commerce Intentions Through the Uses and Gratifications Theory G Aydin International Journal of E-Business Research (IJEBR) 15 (2), 44-70, 2019 | 25 | 2019 |
Adoption of Gamified Systems: A Study on a Social Media Gamification Website G Aydin International Journal of Online Marketing (IJOM) 5 (3), 18-37, 2015 | 25 | 2015 |
Effect of Demographics on Use Intention of Gamified Systems G Aydin International Journal of Technology and Human Interaction (IJTHI) 14 (1), 1-21, 2018 | 24 | 2018 |
Insights into mobile health application market via a content analysis of marketplace data with machine learning G Aydin, G Silahtaroglu Plos one 16 (1), e0244302, 2021 | 19 | 2021 |
TURİZM SEKTÖRÜNDE SOSYAL MEDYA KULLANIM ETKİNLİĞİNİN İYİLEŞTİRİLMESİ: 5 YILDIZLI OTELLER ÜZERİNDE BİR ÇALIŞMA B Karamehmet, G Aydın Uluslararası İktisadi ve İdari İncelemeler Dergisi, 593 - 606, 2017 | 17 | 2017 |