P.K. Kannan
Cited by
Cited by
From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing
PC Verhoef, PK Kannan, JJ Inman
Journal of retailing 91 (2), 174-181, 2015
Implications of loyalty program membership and service experiences for customer retention and value
RN Bolton, PK Kannan, MD Bramlett
Journal of the academy of marketing science 28 (1), 95-108, 2000
Digital marketing: A framework, review and research agenda
PK Kannan
International Journal of Research in Marketing 34 (1), 22-45, 2017
From social to sale: The effects of firm-generated content in social media on customer behavior
A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan
Journal of Marketing 80 (1), 7-25, 2016
E-service: a new paradigm for business in the electronic environment
RT Rust, PK Kannan
Communications of the ACM 46 (6), 36-42, 2003
Marketing analytics for data-rich environments
M Wedel, PK Kannan
Journal of Marketing 80 (6), 97-121, 2016
Value co‐creation: theoretical approaches and practical implications
H Saarijärvi, PK Kannan, H Kuusela
European Business Review, 2013
Dynamic pricing on the Internet: Importance and implications for consumer behavior
PKK PK Kannan
International Journal of Electronic Commerce 5 (3), 63-83, 2001
Wireless commerce: marketing issues and possibilities
PK Kannan, AM Chang, AB Whinston
Proceedings of the 34th Annual Hawaii International Conference on System …, 2001
Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment
H Li, PK Kannan
Journal of Marketing Research 51 (1), 40-56, 2014
The customer economics of internet privacy
RT Rust, PK Kannan, N Peng
Journal of the Academy of Marketing Science 30 (4), 455-464, 2002
An interdisciplinary perspective on IT services management and service science
IR Bardhan, H Demirkan, PK Kannan, RJ Kauffman, R Sougstad
Journal of Management Information Systems 26 (4), 13-64, 2010
Consumer behavioral loyalty
CK Yim, PK Kannan
Journal of business research 44 (2), 75-92, 1999
Leveraging Web 2.0 in government
AM Chang, PK Kannan
IBM Center for the Business of Government, 2008
E-service: New directions in theory and practice
RTRPK Kannan
ME Sharpe, 2002
Marketing information on the I-Way: data junkyard or information gold mine?
PK Kannan, AM Chang, AB Whinston
Communications of the ACM 41 (3), 35-43, 1998
Strategic online and offline retail pricing: a review and research agenda
D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ...
Journal of interactive marketing 24 (2), 138-154, 2010
Modeling and testing structured markets: A nested logit approach
PK Kannan, GP Wright
Marketing Science 10 (1), 58-82, 1991
Pricing of information products on online servers: Issues, models, and analysis
S Jain, PK Kannan
Management Science 48 (9), 1123-1142, 2002
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
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Articles 1–20