Vincent Nijs
Vincent Nijs
Assistant Professor of Marketing, Rady School of Management
Verified email at - Homepage
Cited by
Cited by
The category-demand effects of price promotions
VR Nijs, MG Dekimpe, JBEM Steenkamps, DM Hanssens
Marketing science 20 (1), 1-22, 2001
A global investigation into the constellation of consumer attitudes toward global and local products
JBEM Steenkamp, MG De Jong
Journal of Marketing 74 (6), 18-40, 2010
Competitive reactions to advertising and promotion attacks
JBEM Steenkamp, VR Nijs, DM Hanssens, MG Dekimpe
Marketing science 24 (1), 35-54, 2005
Use of an automated multiple-locus, variable-number tandem repeat-based method for rapid and high-throughput genotyping of Staphylococcus aureus isolates
P Francois, A Huyghe, Y Charbonnier, M Bento, S Herzig, I Topolski, ...
Journal of Clinical Microbiology 43 (7), 3346-3355, 2005
Retail-price drivers and retailer profits
VR Nijs, S Srinivasan, K Pauwels
Marketing Science 26 (4), 473-487, 2007
Gender differences in developmental links among antisocial behavior, friends' antisocial behavior, and peer rejection in childhood: Results from two cultures
PAC Van Lier, F Vitaro, B Wanner, P Vuijk, AAM Crijnen
Child development 76 (4), 841-855, 2005
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
Demand-based pricing versus past-price dependence: a cost-benefit analysis
S Srinivasan, K Pauwels, V Nijs
Journal of Marketing 72 (March), 15-27, 2008
Wal-Mart's impact on supplier profits
Q Huang, VR Nijs, K Hansen, ET Anderson
Journal of Marketing Research 49 (2), 131-143, 2012
Measuring short‐and long‐run promotional effectiveness on scanner data using persistence modelling
MG Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp
Applied Stochastic Models in Business and Industry 21 (4‐5), 409-416, 2005
Outsourcing retail pricing to a category captain: The role of information firewalls
VR Nijs, K Misra, K Hansen
Marketing Science 33 (1), 66-81, 2014
Tracing the impact of price promotions across categories
V Nijs
Working Paper, 0
Understanding the role of adstock in advertising decisions
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, VR Nijs
Available at SSRN 1905426, 2011
’t Hart LM, Frants RR, Quax PH, van Vlijmen BJ, Havekes LM, van der Laarse A, van der Wall EE, Jukema JW: Tumor necrosis factor-alpha plays an important role in restenosis …
PS Monraats, NM Pires, A Schepers, WR Agema, LS Boesten, ...
FASEB J 19, 1998-2004, 2005
Selecting a category captain: The impact on manufacturers, retailers, and consumers
K Misra, V Nijs, K Hansen
School of Management, University of California, San Diego, 2009
De Vlaanderenvakantieganger
V Nijs, R De Bruyn
De Boeck Hoger, 2002
Essays on the dynamic category-level impact of price promotions
V Nijs
Dissertation, 2001
Advertising spending patterns and competitor impact
MJ Gijsenberg, VR Nijs
International Journal of Research in Marketing 36 (2), 232-250, 2019
Resident attitudes towards tourism
V Nijs
Testing the resident empowerment through tourism scale 481, 2017
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