Cong Li
Cong Li
Professor of Advertising, University of Miami
miami.edu üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?
YG Ji, C Li, M North, J Liu
Public Relations Review 43 (1), 201-210, 2017
972017
When does web-based personalization really work? The distinction between actual personalization and perceived personalization
C Li
Computers in human behavior 54, 25-33, 2016
902016
Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials
C Li
Journal of Consumer Behaviour: An International Research Review 9 (1), 32-44, 2010
772010
Attracting comments: Digital engagement metrics on Facebook and financial performance
G Yoon, C Li, Y Ji, M North, C Hong, J Liu
Journal of Advertising 47 (1), 24-37, 2018
632018
Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth
J Liu, C Li, YG Ji, M North, F Yang
Computers in Human Behavior 73, 605-613, 2017
622017
Social media usage and acculturation: A test with Hispanics in the US
C Li, WHS Tsai
Computers in Human Behavior 45, 204-212, 2015
602015
Do our Facebook friends make us feel worse? A study of social comparison and emotion
J Liu, C Li, N Carcioppolo, M North
Human communication research 42 (4), 619-640, 2016
592016
Twitter as a social actor: How consumers evaluate brands differently on Twitter based on relationship norms
Z Li, C Li
Computers in Human Behavior 39, 187-196, 2014
552014
“Liking” and being “liked”: How are personality traits and demographics associated with giving and receiving “likes” on Facebook?
C Hong, ZF Chen, C Li
Computers in Human Behavior 68, 292-299, 2017
532017
Relationship marketing in Fortune 500 US and Chinese web sites
KE Mishra, C Li
Journal of Relationship Marketing 7 (1), 29-43, 2008
502008
Tweet or “re-tweet”? An experiment of message strategy and interactivity on Twitter
Z Li, C Li
Internet Research, 2014
492014
Bicultural advertising and Hispanic acculturation
WHS Tsai, C Li
Hispanic Journal of Behavioral Sciences 34 (2), 305-322, 2012
352012
The power of eWOM: A re-examination of online student evaluations of their professors
C Li, X Wang
Computers in human behavior 29 (4), 1350-1357, 2013
342013
A tale of two social networking sites: How the use of Facebook and Renren influences Chinese consumers’ attitudes toward product packages with different cultural symbols
C Li
Computers in Human Behavior 32, 162-170, 2014
332014
Factors affecting information processing of internet advertisements: a test on exposure condition, psychological reactance, and advertising frequency
C Li, R Meeds
American Academy of Advertising. Conference. Proceedings (Online), 93, 2007
312007
A name alone is not enough: A reexamination of web-based personalization effect
C Li, J Liu
Computers in Human Behavior 72, 132-139, 2017
282017
What if Web site editorial content and ads are in two different languages? A study of bilingual consumers' online information processing
C Li, S Kalyanaraman
Journal of Consumer Behaviour 11 (3), 198-206, 2012
272012
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
ZF Chen, C Hong, C Li
Internet research, 2017
222017
Viruses going viral: impact of fear-arousing sensationalist social media messages on user engagement
K Ali, K Zain-ul-Abdin, C Li, L Johns, AA Ali, N Carcioppolo
Science communication 41 (3), 314-338, 2019
192019
Relationship building through reputation and tribalism on companies’ Facebook pages: A uses and gratifications approach
JH Liu, M North, C Li
Internet Research, 2017
192017
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Makaleler 1–20