| What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study E Enginkaya, H Yılmaz Procedia-Social and Behavioral Sciences 148, 219-226, 2014 | 292 | 2014 |
| Brand followers: motivations and attitudes of consumers to follow brands in social media H Yılmaz, E Enginkaya International Journal of Internet Marketing and Advertising 9 (1), 3-20, 2015 | 38 | 2015 |
| Influence of consumers’ self-brand connections on purchase intentions İ Kırcova, E Enginkaya, H Yılmaz 1st International Conference on Social Sciences (AICSS 2015), 2015 | 12 | 2015 |
| Evaluating the service quality perceptions of customers towards private shopping web sites I Kircova, E Enginkaya, H Yilmaz The Thirteenth Annual International Conference, Readings Book, Istanbul …, 2011 | 1 | 2011 |
| Consumerisation of Information Technologies in Sports: Opportunities and Challenges in the Age of Digital Natives H Yılmaz, C Tinaz Sports Sponsorship and Branding: Global Perspectives and Emerging Trends 1 …, 2023 | | 2023 |
