Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches V Shankar, D Grewal, S Sunder, B Fossen, K Peters, A Agarwal International Journal of research in Marketing 39 (2), 541-565, 2022 | 134 | 2022 |
Why do salespeople quit? An empirical examination of own and peer effects on salesperson turnover behavior S Sunder, V Kumar, A Goreczny, T Maurer Journal of Marketing Research 54 (3), 381-397, 2017 | 130 | 2017 |
Measuring and Managing a Salesperson's Future Value to the Firm V Kumar, S Sunder, RP Leone Journal of Marketing Research 51 (5), 591-608, 2014 | 121 | 2014 |
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework V Kumar, S Sunder, B Ramaseshan Journal of International Marketing 19 (1), 23-39, 2011 | 100 | 2011 |
Leveraging Distribution to maximize firm performance in Emerging markets V Kumar, S Sunder, A Sharma Journal of Retailing 91 (4), 627-643, 2015 | 94 | 2015 |
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions S Sunder, KH Kim, EA Yorkston Journal of Marketing 83 (6), 93-112, 2019 | 88 | 2019 |
Measuring the lifetime value of a customer in the consumer packaged goods industry S Sunder, V Kumar, Y Zhao Journal of Marketing Research 53 (6), 901-921, 2016 | 38 | 2016 |
Who’s your most valuable salesperson? V Kumar, S Sunder, RP Leone Harvard business review 93 (4), 17, 2015 | 23 | 2015 |
Protecting consumers from themselves: Assessing consequences of usage restriction laws on online game usage and spending W Jo, S Sunder, J Choi, M Trivedi Marketing Science 39 (1), 117-133, 2020 | 22 | 2020 |
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis A Ghosh Dastidar, S Sunder, D Shah Journal of Marketing 87 (3), 337-358, 2023 | 8 | 2023 |
Hospital Portfolio Strategy and Patient Choice S Sunder, S Thirumalai Journal of Marketing 88 (1), 53-76, 2024 | 3 | 2024 |
(in) Equity in Healthcare Services: Does Insurance Type Bias Clinical Decisions? S Saha, S Thirumalai, S Sunder Available at SSRN 4730770, 2024 | | 2024 |
EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS Y Yoon, J Choi, S Sunder, M Trivedi Global Marketing Conference, 202-202, 2018 | | 2018 |
Customer Lifetime Value and Its Relevance to the Consumer Packaged Goods Industry V Kumar, S Sunder Accountable Marketing, 93-106, 2016 | | 2016 |