Jennifer Zarzosa
Jennifer Zarzosa
Henderson State University
Verified email at hsu.edu
Title
Cited by
Cited by
Year
Smiles as signals of lower status in football players and fashion models: Evidence that smiles are associated with lower dominance and lower prestige
T Ketelaar, BL Koenig, D Gambacorta, I Dolgov, D Hor, J Zarzosa, ...
Evolutionary Psychology 10 (3), 147470491201000301, 2012
202012
ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE
J Zarzosa
Marketing Education Review 28 (2), 120-125, 2018
42018
Measures of aesthetic dimensions and reactions in advertising
J Zarzosa, BA Huhmann
International Journal of Advertising 38 (2), 258-275, 2018
42018
Native advertising: Trickery or technique? An ethics project and debate
J Zarzosa, S Fischbach
Marketing Education Review 27 (2), 104-108, 2017
32017
Artistic stylistic properties of fashion luxury advertisements
J Zarzosa, C Luna-Nevarez
ACR North American Advances, 2011
22011
Hispanic Americans: Building Social Capital across Generations
J Zarzosa
Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, 2019
2019
Consumers' Perceptions of Native Advertisements: Exploring the Impact of Ethics and Ad Trust
S Fischbach, J Zarzosa
Business and Professional Ethics Journal, 2019
2019
Consumers' Perceptions of Native Advertisements
S Fischbach, J Zarzosa
2019
Big data on a smaller scale: A social media analytics assignment
S Fischbach, J Zarzosa
Journal of Education for Business 93 (3), 142-148, 2018
2018
ADS AS WORKS OF ART: MEASURING ADVERTISING IMMERSION
J Zarzosa
2017 Global Fashion Management Conference at Vienna, 16-18, 2017
2017
Effects of Grotesque Imagery on Advertising Persuasion
J Zarzosa
New Mexico State University, 2013
2013
The Impact of Category Labels on Perceived Variety
T Ansons, A Krishna, N Schwarz
ACR North American Advances, 2012
2012
Grotesque Imagery in Fashion Advertising
J Zarzosa, C Luna-Nevarez
ACR North American Advances, 2012
2012
Exploring Consumer Attitudes Toward Social Network Advertising
C Luna-Nevarez, J Zarzosa
ACR North American Advances, 2012
2012
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Articles 1–14