| Institutional pioneers and articulation work in digital platform infrastructure-building M Palmer, I Toral, Y Truong, F Lowe Journal of Business Research 142, 930-945, 2022 | 12 | 2022 |
| Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand R de Kervenoael, A Schwob, IT Manson, C Ratana Asian Business & Management 21 (4), 598-622, 2022 | 7 | 2022 |
| An Experiential Learning Framework for Retail: Creative Authentic Skill Development I Toral, S Montano Academy of Marketing Science Annual Conference, 189-199, 2022 | 2 | 2022 |
| The role of interoganisational tension and conflict in market creation practice I Toral Aston University, 2013 | 2 | 2013 |
| Institutional coopetition logics and (un) productive tensions in new marketplaces: Insights from the contactless payment card project I Toral, M Palmer, RJ de Kervenoael EURAM Conference, 2016 | | 2016 |
| Institutional coopetition logics and (un) productive tensions in new marketplaces: insights from the contactless payment card project İ Toral-Manson, M Palmer, R Jouan de Kervenoael EURAM (European Academy of Management), 2016 | | 2016 |
| An exploration of B2B social media practices in an era of digital transformation: The case of the pharmaceutical industry in Thailand R Jouan de Kervenoael, R Chatlada, A Schwob, İ Toral EIRASS (European Institute Of Retailing And Services Studies), 2016 | | 2016 |
| Productive and unproductive tensions in interorganisational in collaborations during market creation activity İ Toral Manson, M Palmer, R Jouan de Kervenoael, L De Luca BAM (British Academy of Management), 2014 | | 2014 |
| Constructing Markets: Strategic Alliance Tasks in the Market Driving Behaviour I Toral, M Palmer, R De Kervenoel | | 2011 |
| Market-creation collaborating tasks, interorganizational tension and conflict, and methodological considerations İN Toral, M Palmer, R Jouan de Kervenoael, I De Luca BAM (British Academy of Management), 2011 | | 2011 |
| Constructing Markets: The Role Strategic Alliance Tasks I Toral, M Palmer, R De Kervenoel | | 2010 |
| Competitive tension and conflict in strategy alliance tasks I Toral, M Palmer, R De Kervenoael, L De Luca Academy of Marketing Conference 2010, 2010 | | 2010 |
| Categorizing ‘intention to use’e-government services through mobile phone: the importance of front loading activities R Jouan de Kervenoael, S Aykaç, E Eryarsoy, N Kasap IRMA (Information Resources Management Association), 2008 | | 2008 |
| Is Management Tension Always Negative? Coopetition Logics and (Un) Productive Tensions in New Marketplaces I TORAL-MANSON, M PALMER, R DE KERVENOEL | | |
Mark PalmerProfessor of Marketing, Queen's University Belfastqub.ac.uk üzerinde doğrulanmış e-posta adresine sahip
