| Exploring Sustainable Retail Experiences: Shall We Make It Fashionable? M Wang, J Marsden, E Oguz, B Thomas Sustainability 15 (23), 16478, 2023 | 2 | 2023 |
| Defending against copycat packaging: the role of design from a consumer's perspective E Oguz, J Marsden Athens journal of business & economics 9 (1), 73-90, 2023 | 1 | 2023 |
| How consumers interpret visually similar packaging E Oguz, J Marsden | 1 | 2022 |
| From KitKat to Copycat: Exploring Gen-Z’s attitude towards copycat products in the confectionery category J Marsden, E Oguz, B Thomas, F Brown Journal of Brand Strategy, 2023 | | 2023 |
| The Role of Interactive Technology in Retail Design: A Case Study within the Fashion Sector M Wang, J Marsden, E Oguz, B Thomas Journal of Marketing Development and Competitiveness, 2023 | | 2023 |
| Comparing the display of visually similar products in online grocery shopping platforms E Oguz, J Marsden GBC 2023: Branding in the Metaverse, 2023 | | 2023 |
| The Role of Design in Mitigating the Impact of Copycat Packaging E Oguz University of Leeds, 2023 | | 2023 |
| Transformation packaging: mimicking the market leader E Oguz, J Marsden 15th Global Brand Conference Proceedings: Branding in a Time of Radical …, 2022 | | 2022 |
| Üç Boyutlu Marka Olarak Korunan İkonik Mobilya Tasarımları E Oğuz, F Korkut 5. Uluslararası Mobilya Kongresi: Yenilikçi ve Gelenekçi Yaklaşımlar …, 2018 | | 2018 |
| Üç Boyutlu Markaların Tasarım ve Fikri Mülkiyet Biyografileri: Tasarım, Mimarlık ve Teknoloji İkonlarıı E Oğuz, F Korkut UTAK 2018 Üçüncü Ulusal Tasarım Araştırmaları Konferansı: Tasarım ve Umut …, 2018 | | 2018 |
| Iconic designs protected as three-dimensional marks: the intersection of design history and intellectual property protection history E Oğuz METU Graduate School of Natural and Applied Sciences, 2018 | | 2018 |
