Takip et
Raphael Odoom, PhD
Raphael Odoom, PhD
Diğer adlarRaphael Kofi Odoom
University of Ghana Business School
ug.edu.gh üzerinde doğrulanmış e-posta adresine sahip
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Antecedents of social media usage and performance benefits in small-and medium-sized enterprises (SMEs)
R Odoom, T Anning-Dorson, G Acheampong
Journal of enterprise information management 30 (3), 383-399, 2017
3872017
Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities
R Odoom, P Mensah
Management Research Review 42 (1), 155-171, 2019
1192019
Does internal marketing influence employee loyalty? Evidence from the Ghanaian banking industry
B Narteh, R Odoom
Services Marketing Quarterly 36 (2), 112-135, 2015
1012015
Branding in small-and medium-sized enterprises (SMEs) Current issues and research avenues
R Odoom, B Narteh, R Boateng
Qualitative Market Research: An International Journal 20 (1), 68-89, 2017
902017
Mobile money usage and continuance intention among micro enterprises in an emerging market–the mediating role of agent credibility
R Odoom, JP Kosiba
Journal of Systems and Information Technology 22 (1), 97-117, 2020
792020
Brand avoidance: underlying protocols and a practical scale
R Odoom, JP Kosiba, CT Djamgbah, L Narh
Journal of Product & Brand Management 28 (5), 586-597, 2019
742019
Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana
B Narteh, R Odoom, M Braimah, S Buame
Journal of Product & Brand Management 21 (7), 516-528, 2012
682012
Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)
R Odoom
Journal of Small Business and Enterprise Development 23 (4), 1229-1246, 2016
642016
Digital transformation process and the capability and capacity implications for small and medium enterprises
S Anim-Yeboah, R Boateng, R Odoom, EA Kolog
International Journal of E-Entrepreneurship and Innovation (IJEEI) 10 (2), 26-44, 2020
572020
Innovation and organizational development: the role of organizational leadership
T Anning-Dorson, RK Odoom, G Acheampong, E Tweneboah-Koduah
African Journal of Economic and Management Studies 8 (3), 338-351, 2017
512017
Branding capabilities and SME performance in an emerging market: The moderating effect of brand regulations
R Odoom, GC Agbemabiese, T Anning-Dorson, P Mensah
Marketing Intelligence & Planning 35 (4), 473-487, 2017
452017
Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions
PT Odoom, B Narteh, R Odoom
International Journal of Healthcare Management 14 (3), 663-675, 2021
442021
An empirical investigation of perceived relational benefits and brand engagement in restaurant services
R Odoom, H Boateng, BO Asante
International Journal of Contemporary Hospitality Management 29 (11), 2767-2784, 2017
312017
Brand marketing programs and consumer loyalty–evidence from mobile phone users in an emerging market
R Odoom
Journal of Product & Brand Management 25 (7), 651-662, 2016
302016
Service recovery satisfaction in offline and online experiences
R Odoom, GC Agbemabiese, RE Hinson
Marketing Intelligence & Planning 38 (1), 1-14, 2020
282020
Effects of regulations and competition on the innovativeness-performance relationship: Evidence from the financial services industry
T Anning-Dorson, MB Nyamekye, R Odoom
International Journal of Bank Marketing 35 (6), 925-943, 2017
282017
Examining students’ satisfaction with online learning during the Covid-19 pandemic-an extended UTAUT2 approach
JPB Kosiba, R Odoom, H Boateng, KK Twum, IK Abdul-Hamid
Journal of Further and Higher Education 46 (7), 988-1005, 2022
262022
Resource access mechanisms in networks and SME survival in Ghana
G Acheampong, R Odoom, T Anning-Dorson, PA Anim
Journal of Enterprising Communities: People and Places in the Global Economy …, 2018
212018
Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach
R Odoom, B Narteh, J Rand
Journal of Small Business & Entrepreneurship 29 (3), 175-192, 2017
172017
Branding efforts and SME performance–An empirical investigation of variations across firm sizes and business sectors
R Odoom, P Mensah, G Asamoah
Journal of Research in Marketing and Entrepreneurship 19 (1), 59-76, 2017
92017
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