Agency selling or reselling? Channel structures in electronic retailing V Abhishek, K Jerath, ZJ Zhang Management Science 62 (8), 2259-2280, 2016 | 774 | 2016 |
Firm strategies in the “mid tail” of platform-based retailing B Jiang, K Jerath, K Srinivasan Marketing Science 30 (5), 757-775, 2011 | 454 | 2011 |
Revenue management with strategic customers: Last-minute selling and opaque selling K Jerath, S Netessine, SK Veeraraghavan Management science 56 (3), 430-448, 2010 | 391 | 2010 |
Consumer click behavior at a search engine: The role of keyword popularity K Jerath, L Ma, YH Park Journal of Marketing Research 51 (4), 480-486, 2014 | 241 | 2014 |
Store within a store K Jerath, ZJ Zhang Journal of Marketing Research 47 (4), 748-763, 2010 | 214 | 2010 |
A “position paradox” in sponsored search auctions K Jerath, L Ma, YH Park, K Srinivasan Marketing Science 30 (4), 612-627, 2011 | 193 | 2011 |
The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014 | 190 | 2014 |
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021 | 175 | 2021 |
The emergence of opinion leaders in a networked online community: A dyadic model with time dynamics and a heuristic for fast estimation Y Lu, K Jerath, PV Singh Management Science 59 (8), 1783-1799, 2013 | 136 | 2013 |
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising A Sayedi, K Jerath, K Srinivasan Marketing Science 33 (4), 586-608, 2014 | 135 | 2014 |
Product quality in a distribution channel with inventory risk K Jerath, SH Kim, R Swinney Marketing Science 36 (5), 747-761, 2017 | 100 | 2017 |
New perspectives on customer “death” using a generalization of the Pareto/NBD model K Jerath, PS Fader, BGS Hardie Marketing Science 30 (5), 866-880, 2011 | 92 | 2011 |
Salesforce compensation with inventory considerations T Dai, K Jerath Management Science 59 (11), 2490-2501, 2013 | 91 | 2013 |
Keyword management costs and “broad match” in sponsored search advertising W Amaldoss, K Jerath, A Sayedi Marketing Science 35 (2), 259-274, 2016 | 52 | 2016 |
Estimating CLV using aggregated data: the Tuscan lifestyles case revisited PS Fader, BGS Hardie, K Jerath Journal of Interactive Marketing 21 (3), 55-71, 2007 | 50 | 2007 |
Consumer rational (in) attention to favorable and unfavorable product information, and firm information design K Jerath, Q Ren Journal of Marketing Research 58 (2), 343-362, 2021 | 44 | 2021 |
An information stock model of customer behavior in multichannel customer support services K Jerath, A Kumar, S Netessine Manufacturing & Service Operations Management 17 (3), 368-383, 2015 | 43 | 2015 |
Cross-market discounts M Goić, K Jerath, K Srinivasan Marketing Science 30 (1), 134-148, 2011 | 42 | 2011 |
Selling to strategic customers: Opaque selling strategies K Jerath, S Netessine, SK Veeraraghavan Consumer-driven demand and operations management models: A systematic study …, 2009 | 41 | 2009 |
Exclusive placement in online advertising A Sayedi, K Jerath, M Baghaie Marketing Science 37 (6), 970-986, 2018 | 40 | 2018 |