|Toward reform of program evaluation|
LJ Cronbach, SR Ambron, SM Dornbusch, RD Hess, RC Hornik, ...
|USE OF MASS MEDIA CAMPAIGNS TO CHANGE HEALTH BEHAVIOR|
MA Wakefield, B Loken, RC Hornik
The Lancet 376 (9748), 1261-1271, 2010
|Public health communication: Evidence for behavior change|
|Association between initial use of e-cigarettes and subsequent cigarette smoking among adolescents and young adults: a systematic review and meta-analysis|
S Soneji, JL Barrington-Trimis, TA Wills, AM Leventhal, JB Unger, ...
JAMA pediatrics 171 (8), 788-797, 2017
|Prediction and change of health behavior: Applying the reasoned action approach|
I Ajzen, D Albarracin, R Hornik
Psychology Press, 2007
|Social influences on the sexual behavior of youth at risk for HIV exposure.|
D Romer, M Black, I Ricardo, S Feigelman, L Kaljee, J Galbraith, R Nesbit, ...
American journal of public health 84 (6), 977-985, 1994
|Development communication: Information, agriculture, and nutrition in the Third World.|
Development communication: information, agriculture, and nutrition in the …, 1993
|Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising|
DL Frosch, PM Krueger, RC Hornik, PF Cronholm, FK Barg
The Annals of Family Medicine 5 (1), 6-13, 2007
|Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening|
M Shim, B Kelly, R Hornik
Journal of Health Communication 11 (S1), 157-172, 2006
|Examining the dimensions of cancer-related information seeking and scanning behavior|
J Niederdeppe, RC Hornik, BJ Kelly, DL Frosch, A Romantan, RS Stevens, ...
Health communication 22 (2), 153-167, 2007
|Effects of the national youth anti-drug media campaign on youths|
R Hornik, L Jacobsohn, R Orwin, A Piesse, G Kalton
American Journal of Public Health 98 (12), 2008
|Communicating science effectively: A research agenda|
National Academies of Sciences, Engineering, and Medicine
National Academies Press, 2017
|Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign|
R Hornik, I Yanovitzky
Communication Theory 13 (2), 204-224, 2003
|Matching with doses in an observational study of a media campaign against drug abuse|
B Lu, E Zanutto, R Hornik, PR Rosenbaum
Journal of the American Statistical Association 96 (456), 1245-1253, 2001
|Differences in information seeking among breast, prostate, and colorectal cancer patients: results from a population-based survey|
RH Nagler, SW Gray, A Romantan, BJ Kelly, A DeMichele, K Armstrong, ...
Patient education and counseling 81, S54-S62, 2010
|Cancer information scanning and seeking in the general population|
B Kelly, R Hornik, A Romantan, JS Schwartz, K Armstrong, A DeMichele, ...
Journal of health communication 15 (7), 734-753, 2010
|Out-of-school television and schooling: Hypotheses and methods|
Review of Educational Research 51 (2), 193-214, 1981
|Evaluation of the National Youth Anti-Drug Media Campaign: 2003 report of findings|
R Hornik, D Maklan, D Cadell, C Barmada, L Jacobsohn, V Henderson, ...
Washington DC: Westat, 2003
|Can we measure encoded exposure? Validation evidence from a national campaign|
BG Southwell, CH Barmada, RC Hornik, DM Maklan
Journal of health communication 7 (5), 445-453, 2002
|Estimating causal effects of public health education campaigns using propensity score methodology|
I Yanovitzky, E Zanutto, R Hornik
Evaluation and program planning 28 (2), 209-220, 2005