Takip et
wanhsiu sunny tsai
wanhsiu sunny tsai
Professor of Strategic Communication, University of Miami
miami.edu üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Motivations and antecedents of consumer engagement with brand pages on social networking sites
WHS Tsai, LR Men
Journal of Interactive Advertising 13 (2), 76-87, 2013
8442013
How companies cultivate relationships with publics on social network sites: Evidence from China and the United States
LR Men, WHS Tsai
Public Relations Review 38 (5), 723-730, 2012
3862012
Beyond liking or following: Understanding public engagement on social networking sites in China
LR Men, WHS Tsai
Public Relations Review 39 (1), 13-22, 2013
3242013
Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA
WHS Tsai, LR Men
Journal of Marketing Communications 23 (1), 2-21, 2017
3232017
Perceptual, attitudinal, and behavioral outcomes of organization–public engagement on corporate social networking sites
LR Men, WHS Tsai
Journal of public relations research 26 (5), 417-435, 2014
2482014
Infusing social media with humanity: Corporate character, public engagement, and relational outcomes
LR Men, WHS Tsai
Public Relations Review 41 (3), 395-403, 2015
2162015
Social presence and digital dialogic communication: Engagement lessons from top social CEOs
LR Men, WHS Tsai, ZF Chen, YG Ji
Journal of Public Relations Research 30 (3), 83-99, 2018
1592018
Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites
WHS Tsai, LR Men
New media & society 19 (11), 1848-1867, 2017
1592017
Public engagement with CEOs on social media: Motivations and relational outcomes
LR Men, WHS Tsai
Public Relations Review 42 (5), 932-942, 2016
1592016
How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
WHS Tsai, Y Liu, CH Chuan
Journal of Research in Interactive Marketing 15 (3), 460-482, 2021
1452021
Young Chinese consumers’ snob and bandwagon luxury consumption preferences
WS Tsai, Q Yang, Y Liu
Journal of International Consumer Marketing 25 (5), 290-304, 2013
1302013
Framing artificial intelligence in American newspapers
CH Chuan, WHS Tsai, SY Cho
Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society, 339-344, 2019
1282019
Toward an integrated model of public engagement on corporate social networking sites: Antecedents, the process, and relational outcomes
LR Men, WHS Tsai
International Journal of Strategic Communication 7 (4), 257-273, 2013
1272013
How minority consumers use targeted advertising as pathways to self-empowerment
WHS Tsai
Journal of Advertising 40 (3), 85-98, 2011
1112011
Cultural values reflected in corporate pages on popular social network sites in China and the United States
WH Tsai, LR Men
Journal of Research in Interactive Marketing 6 (1), 42-58, 2012
1022012
Social media usage and acculturation: A test with Hispanics in the US
C Li, WHS Tsai
Computers in Human Behavior 45, 204-212, 2015
992015
Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
WHS Tsai
Visual Culture and Gender, 2014
84*2014
Social messengers as the new frontier of organization-public engagement: A WeChat study
WHS Tsai, RL Men
Public relations review 44 (3), 419-429, 2018
822018
For love of country? Consumer ethnocentrism in China, South Korea, and the United States
WS Tsai, JJ Yoo, WN Lee
Journal of Global Marketing 26 (2), 98-114, 2013
602013
A cross-cultural study of consumer ethnocentrism between China and the US
WH Tsai, WN Lee, YA Song
Journal of International Consumer Marketing 25 (2), 80-93, 2013
582013
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