Development of beer industry and craft beer expansion. J Pokrivčak, SC Supeková, D Lančarič, R Savov, M Tóth, R Vašina Journal of Food & Nutrition Research 58 (1), 2019 | 56 | 2019 |
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations M Prince, A Yaprak, M Cleveland, MAP Davies, A Josiassen, ... International Marketing Review 37 (6), 1013-1049, 2020 | 50 | 2020 |
Perception of Slovak foodstuffs designated by protected geographical indication by Slovak consumers. S SUPEKOVÁ, M Honza, D KAČENOVÁ Journal of Food & Nutrition Research 47 (4), 2008 | 21 | 2008 |
Aspects of green marketing: The current situation in the selected companies in the Slovak republic S Supeková Current Issues of Science and Research in the Global World; CRC Press: Boca …, 2014 | 8 | 2014 |
The innovative posture of SMEs depending on the usage of marketing tools A Ključnikov, M Civelek, S Chovanová-Supeková Serbian Journal of Management 17 (1), 73-84, 2022 | 7 | 2022 |
Evaluation of Slovak customers' attitudes to foodstuffs designated by protected geographical indication involving multivariate statistics. S SUPEKOVÁ, M Suhaj, V Pasiar Journal of Food & Nutrition Research 48 (2), 2009 | 6 | 2009 |
Advertising on social networks from the perspective of y and z generation students SS Chovanová 6th SWS International Scientific Conferences on social sciences 2019, 357-364, 2019 | 5 | 2019 |
Marketing communications in the conditions of V4 Countries S Chovanová Supeková, M Foret, D Szwajcza, É Happ, P Průša Nitra: Forpress Nitrianske tlačiarne, 2016 | 5 | 2016 |
Modelling the CSR concept of an enterprise under the influence of marketing strategies and strategic competitiveness. SC Supeková, H Krchová, L Fabo Journal of Competitiveness, 2023 | 3 | 2023 |
Green Marketing as Part of Corporate Social Responsibility: IT Companies in the Slovak Republic SC Supeková, D Szwajca Zarządzanie i finanse w „płaskim świecie”, 41, 2018 | 3 | 2018 |
Adopting Basic Principles of the United Nations Academic Impact Initiative (UNAI): Can Cultural Differences Be Predicted from Value Orientations and Globalization? A Nechtelberger, W Renner, M Nechtelberger, SC Supeková, ... Frontiers in Psychology 8, 1977, 2017 | 3 | 2017 |
INNOVATIVE APPROACHES TO MARKETING UNDER THE PRESSURE OF DIGITALIZATION S Chovanová Supeková Sustainable Development: Modern Theories and Best Practices : Materials of …, 2021 | 2 | 2021 |
Social Networks Communication of agritourism facilities under the influence of the COVID-19 pandemic SC Supeková CogInfoCom 2021, 909-914, 2021 | 2 | 2021 |
Influence of the gender of the project managers on the application of CSR standards in project management of Slovak companies S Chovanová Supeková, H Krchová, P Zbranek RELIK 2020, s. 188-197, 2020 | 2 | 2020 |
Reputation risk insurance as a new product on the insurance market D Szwajca, SC Supeková Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu 79 (2), 55-68, 2018 | 2 | 2018 |
Success factors for product development and new product launch projects L Fabo, SC Supekova, L Durda, K Gajdka Marketing i menedžment innovacij 14 (2), 196-207, 2023 | 1 | 2023 |
Влияние санкций Европейского союза против Российской Федерации на туризм в Словацкой республике Л Филипова, С Чoванова-Супекова Економіка розвитку, 19-25, 2016 | 1 | 2016 |
Social media, networks, and students in the context of the educational process SC Supekova, R Keklak, T Masarova, P Jakesova Marketing i menedžment innovacij 14 (3), 142-152, 2023 | | 2023 |
Social Media, Networks, and Students in the Context of the Educational Process S Chovanova Supekova, R Keklak, T Masarova, P Jakesova Sumy State University, 2023 | | 2023 |
MANAGING THE DEVELOPMENT OF INNOVATIVE AND START-UP FORMS OF BUSINESSES AND VERIFICATION OF INMARK CONCEPT Managing the development of innovative and start-up forms of … L Mura, H Krchová, S Chovanová Supeková Centre of Sociological Research - Scientific Publishing HouseISBN: 978-83 …, 2021 | | 2021 |